In a move that underscores Couples Resorts’ commitment to cultivating top talent, Garfield Collins has been elevated to the position of Director of Strategic Accounts, North America. This promotion acknowledges Collins’ remarkable dedication and significant contributions to the hospitality industry over the past 28 years.
Collins’ journey with Couples Resorts began in 1996, a testament to his unwavering commitment to the brand. His career trajectory has been marked by consistent leadership, exceptional management skills, and a deep understanding of the luxury resort sector. He has consistently demonstrated an ability to navigate complex projects while maintaining a strong focus on customer service and operational excellence.
His promotion comes at a strategic moment for Couples Resorts as the company focuses on strengthening its footprint in North America and continuing to deliver unparalleled experiences to its guests. Collins’ expertise and proven track record make him uniquely positioned to guide the brand’s expansion in this crucial market.
Collins’ hospitality journey spans over 25 years, having started at Couples Swept Away in Negril, Jamaica. His dedication to crafting unforgettable guest experiences quickly garnered recognition within the industry. Over time, he broadened his experience at renowned brands like SuperClubs, where he held leadership roles across The Bahamas, Jamaica, and Cuba. His proficiency in managing sales across multiple territories solidified his reputation as a versatile and results-driven professional.
Following his tenure at SuperClubs, Collins returned to Couples Resorts, where he played a pivotal role in various sales and operational capacities. This homecoming marked the beginning of his leadership in strategic accounts, a role perfectly aligned with his strengths in revenue management and strategic planning. His keen eye for customer service excellence and results-oriented approach made him an ideal candidate to lead Couples Resorts into its next phase of growth.
Collins’ impressive educational background has been instrumental in his rise within the industry. He holds a Master’s degree in Hospitality and Hotel Management, as well as a Master’s certification in Revenue Management and Marketing from the prestigious Cornell University. These qualifications have equipped him with the knowledge and tools needed to navigate the complexities of the hospitality landscape, from customer acquisition strategies to advanced revenue management techniques.
Furthermore, Collins has earned a certificate in Professional Development from Georgetown University’s Center for Cultural Development, demonstrating his commitment to continuous learning and personal growth. His dedication to improving his knowledge has directly impacted his leadership style, making him known for crafting innovative strategies that align with market trends while ensuring his team is well-equipped to meet both customer and business needs. His diverse skill set, which combines advanced technical expertise with a deep understanding of guest satisfaction, makes him a well-rounded leader poised to excel in the Director of Strategic Accounts role.
As Director of Strategic Accounts, Collins will oversee the strategic development and management of key accounts across North America. His leadership will focus on driving revenue growth while fostering strong relationships with business partners. With North America being a critical market for Couples Resorts, Collins’ extensive experience will be instrumental in further establishing the brand’s presence and ensuring that guests from the region continue to enjoy exceptional experiences.
One of Collins’ key strengths is his no-nonsense approach to project management and operations. He is known for tackling challenges head-on, offering innovative solutions, and ensuring that projects are executed to the highest standards. In his new role, he will likely continue to implement strategies that prioritize operational excellence, while also pushing the boundaries of what Couples Resorts can offer its guests.
