Keely Hodgkinson, the Olympic 800m champion, exudes the confidence of an athlete who has mastered the art of media training. Even after a whirlwind of fashion shows, she effortlessly navigates a quick conversation about life after the Paris Olympics, her first London Fashion Week experience, and her personal style. This is a woman who, despite her young age, has a clear sense of herself.
Hodgkinson, in town to watch Daniel Lee’s debut Burberry show alongside fellow Olympian Katarina Johnson-Thompson, is a vision in a colorful, strapless knitted dress and contrasting thigh-high boots, a far cry from her usual Nike track kit. “It’s not something I’d usually go for, it’s a bit more extra,” she says, embracing the opportunity to experiment with her look. “It’s a good time to try new things.” Her outfit is a perfect blend of daring and classic, complemented by Burberry’s signature touches – a stylish blazer and a practical bag. Keeping her makeup and hair simple, she lets her outfit take center stage.
“The outfit does the most, so I wanna do what I always do,” she explains, referring to her signature straight hair. “But… I’m letting people do it for me.” This is a glimpse of a side of Hodgkinson that goes beyond her athletic prowess. She’s a young woman who isn’t afraid to experiment and explore new facets of her personality.
Recognizing the significance of Burberry’s heritage, Hodgkinson sees it as an honor to be associated with the brand. “I can’t say my family really bought lots of Burberry, but [the print] speaks out – you remember it.” She acknowledges the powerful influence of fashion for athletes who often live in a uniform. “I’m not just an athlete,” she emphasizes, before admitting that she’s looking forward to returning to her “tracksuits on the couch” back home in Atherton.
Hodgkinson’s confidence and willingness to embrace new challenges have earned her a place not only on the track, but also in the world of fashion. Her journey from Olympic champion to Burberry muse showcases her ability to evolve and shine in different environments. This is a woman who is proving that she is far more than just an athlete, and that her story is only just beginning.
