Chipotle Mexican Grill, known for its fresh and fast-casual dining experience, is embracing robotics to enhance efficiency and provide a better experience for both employees and customers. The company has unveiled two new robotic prototypes – Autocado and the Augmented Makeline – currently being tested at select locations in California.
Autocado, as the name suggests, focuses on automating the avocado processing. This robot takes on the tasks of cutting, coring, and peeling avocados before they are hand-mashed into guacamole. The prototype is currently being tested at Chipotle’s Huntington Beach location.
Meanwhile, the Augmented Makeline, developed in collaboration with Hyphen, is being trialed at Chipotle’s Corona del Mar location. This “cobotic” system, designed to work alongside human employees, automates the preparation of bowls and salads, which make up a significant portion of Chipotle’s digital orders.
Chipotle believes these robots can play a crucial role in building a stronger operational engine. Curt Garner, Chipotle’s Chief Customer and Technology Officer, highlighted the potential of these devices to improve efficiency and support the company’s growth plans. The company aims to optimize these systems based on feedback from both employees and customers before broader implementation.
These robotic innovations are supported by Chipotle’s Cultivate Next venture fund, which has invested in companies like Vebu and Hyphen. The fund aims to accelerate Chipotle’s ambitious growth plans, including the goal of operating 7,000 restaurants across North America.
Chipotle’s move into robotics comes at a pivotal time for the company. In August, the National Labor Relations Board accused Chipotle of unlawfully withholding pay raises from unionized employees. This legal issue stemmed from claims that Chipotle denied raises to unionized workers in Lansing, Michigan, while other employees received them. Additionally, Chipotle recently experienced a significant leadership change, with former CEO Brian Niccol leaving the company to join Starbucks. This prompted the company to expedite the appointment of Adam Rymer as CFO, with the transition set to take place on October 1.
Despite these challenges, some experts remain optimistic about Chipotle’s future and see it as a strong investment opportunity. Stephanie Link, Chief Investment Strategist & Portfolio Manager at Hightower Advisors, believes that Chipotle remains a compelling buy despite a recent stock decline following Niccol’s departure.
The integration of robotics into Chipotle’s operations reflects the company’s commitment to innovation and its focus on improving efficiency and customer satisfaction. As Chipotle navigates through the challenges of a changing landscape, these robotic advancements could be key to achieving its ambitious growth goals and maintaining its position as a leading force in the fast-casual dining industry.
