Kohler Energy has embarked on a new chapter, officially rebranding as Rehlko, a name that embodies the company’s rich history and its bold vision for the future. This rebranding marks a significant milestone for a company with over a century of experience in powering a more resilient world. Rehlko will operate as an independent entity, following its separation from Kohler Company in May 2024, with Platinum Equity as the majority owner.
Rehlko is more than just a new name; it represents a deep commitment to sustainable energy innovation. The company’s leadership, led by CEO Brian Melka, emphasizes the values of reliability, resolve, reinvention, and resilience that have always defined their approach to tackling complex energy challenges. These values are now woven into the very fabric of the Rehlko brand, reflecting the company’s unwavering focus on delivering energy solutions that provide independence, agility, and security.
Rehlko offers a comprehensive range of energy solutions, including power generation, energy storage, and renewable energy technologies. The company boasts a strong portfolio of leading businesses, including Power Systems, Engines, Uninterruptible Power, Home Energy, Clarke Energy, Curtis Instruments, and Heila Technologies. By the end of 2024, Kohler Power Systems and Kohler Engines will officially transition to the Rehlko brand, further solidifying the company’s commitment to its new identity.
The rebranding signifies a bold step forward, positioning Rehlko at the forefront of innovation and energy resilience technology. Francis Perrin, Rehlko’s Chief Brand and Sustainability Officer, emphasizes that the new brand showcases the company’s proven ability to deliver the energy reliability and control that customers demand. Rehlko is dedicated to building and powering a more sustainable energy future, a mission that is more focused and purpose-driven than ever before.
The Rehlko brand will be formally unveiled at the Fast Company Innovation Festival on September 17th, and a new corporate website, Rehlko.com, will soon be launched. The company will also engage in a multifaceted marketing effort, including a targeted advertising campaign in top-tier business and trade industry media publications, highlighting the theme “Resilience is Reinvention.” In these endeavors, Rehlko is fortunate to continue its partnership with The Weber Shandwick Collective and FutureBrand, both from Interpublic Group, for brand launch and brand design support respectively.
With headquarters in Wisconsin, Rehlko maintains operations in over 100 locations across the Americas, Asia, Europe, the Middle East, and Africa. As a global leader in energy resilience, Rehlko delivers innovative energy solutions critical to sustain and improve life across home energy, industrial energy systems, and powertrain technologies. Through its portfolio of businesses and over a century of industry leadership, Rehlko builds resilience where and when the grid cannot, creating better lives and communities, and a more durable and reliable energy future.
For more information, visit Rehlko.com.
