The Tourism Innovation Summit (TIS) 2024 is set to revolutionize the way we think about tourism marketing. Held in Seville, Spain, from October 23 to 25, this leading event will bring together industry experts and innovators to discuss the latest strategies in digital marketing and communication within the travel sector.
The rapid advancements in technology and the evolving preferences of travelers have drastically altered the landscape of tourism marketing. Gone are the days of simple social media presence or basic SEO/SEM campaigns. Today’s traveler is digitally savvy, seeking personalized experiences and relying heavily on social media platforms like Instagram, TikTok, and YouTube for travel inspiration. In fact, a recent study revealed that 71% of users now consider these platforms as their go-to search engines for travel planning, with TikTok emerging as the leading destination search engine.
To navigate this new landscape, tourism players must adapt and innovate to meet the demands of a discerning consumer. TIS 2024 provides a platform for industry leaders to share insights and explore new strategies for promoting destinations and engaging with travelers.
Representatives from Turespaña will be at TIS 2024 to unveil innovative marketing initiatives focused on harnessing advanced technology and data analysis. These strategies are designed to captivate the attention of international travelers and enhance Spain’s competitiveness as a top travel destination.
The power of social media and user-generated content cannot be overlooked. TIS 2024 will delve into how digital platforms and user-generated content are reshaping the way destinations present themselves to the world. Attendees will gain valuable insights from successful case studies that demonstrate how destinations and businesses can maximize the impact of social media in their marketing campaigns.
In addition to digital strategies, TIS 2024 will address the importance of inclusivity and representation within the tourism sector. A study by Women Leading Tourism and Atrevia will analyze the media representation of professional women in tourism, highlighting the vital role of communication and branding in differentiating tourism destinations.
Leading figures from the hotel industry, including Álvaro Carrillo de Albornoz, Managing Director of the Instituto Tecnológico Hotelero, and Pedro Molleda, Senior Vice President of NH Hotel Group, will share their expertise on engaging with guests and fostering loyalty. Jordi Caralt, CEO of Hidden Away Hotels, and Alfonso Pérez Linán, Marketing and Commercial Director of Palladium Hotel Group, will discuss disruptive trends in innovation and luxury within the hospitality sector.
TIS 2024 offers a unique opportunity for tourism professionals to stay ahead of the curve and learn from the best. With its focus on digital marketing, innovation, and inclusivity, TIS 2024 is poised to shape the future of the tourism industry.
