BabyMonster: The Monster Rookie Group Taking Over K-Pop and the Beauty World

The K-Pop world is constantly buzzing with new talent, and it’s easy to get swept up in the excitement. But some groups rise above the noise, and BabyMonster is definitely one of them. This South Korean septet burst onto the scene late last year and has already achieved massive success, racking up millions of views, streams, and followers. Their debut single, ‘Batter Up,’ broke records for the fastest K-Pop group debut to reach 100 million views on YouTube. Their subsequent releases, like ‘Sheesh,’ ‘Forever,’ and ‘Like That,’ have dominated TikTok feeds, cementing their status as a force to be reckoned with.

It’s no surprise BabyMonster is known as the ‘monster rookie group.’ Their impact extends beyond music, too. These young stars have already secured partnerships with major brands like Pepsi, CNP Laboratory, and Adidas. They bring their bold and experimental style to the stage, with captivating hair and makeup looks that often feature distinctive eyeliner and sparkly face gems. Their unique beauty aesthetic even extends to their quirky nail art, transporting them and their fans to the imaginative worlds their music creates.

BabyMonster’s versatile beauty icons are truly making their mark. With their highly anticipated performance approaching, Vogue Singapore highlights their best beauty moments, showcasing their unique style and the powerful impact they’re having on the K-Pop scene and beyond.

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