Balenciaga Music, the music branch of the luxury fashion house, has unveiled an exciting new collaboration with legendary Italian singer Mina. The partnership features a range of exclusive items, giving fans a glimpse into Mina’s musical world and showcasing Balenciaga’s innovative approach to technology and artist partnerships.
Known for her powerful vocals and captivating performances, Mina has been a dominant force in the Italian music scene since the 1960s. With a career spanning over six decades, she has released over 1,395 songs in nine languages and left an indelible mark on both Italian and global culture. This collaboration marks the first time Mina has officially partnered with a fashion house after years of creating music and art.
The Balenciaga Music | Mina series features limited-edition eyewear and t-shirts, available at select Balenciaga stores worldwide and on balenciaga.com. The collaboration offers fans a unique way to engage with Mina’s music and artistic legacy.
The sunglasses, designed by Balenciaga’s creative director Demna, are inspired by Mina’s iconic eye makeup. The black lenses are connected, and one temple features her signature laser-engraved and an exclusive QR code that unlocks “L’Amore Vero.” The t-shirts feature a print of Mina’s face and a list of her 106 albums. Hidden within the tag is an NFC chip that, when activated by a compatible device, unlocks the new track.
The collaboration includes a three-hour original playlist curated by Mina. The playlist features a selection of her favorite artists and highlights her eclectic musical taste. Fans can access the playlist via the Balenciaga Music | Mina items.
The single, “L’Amore Vero,” released exclusively through these limited-edition Balenciaga products, offers a sneak peek of Mina’s upcoming album, scheduled for release in November. This unique approach to music release, using NFC chips and QR codes to unlock exclusive content, marks a new wave in interactive music experiences, further highlighting Balenciaga’s commitment to innovation in technology, product design, and artist collaboration.
The Balenciaga Music | Mina collaboration is a testament to the power of music and fashion, uniting two distinct creative worlds in a captivating partnership.
