Nobu Hospitality, the renowned luxury lifestyle brand, has made its grand entrance in Bangkok with a series of exciting projects. The celebration began with the official opening of Nobu Bangkok, a stunning restaurant perched on the 57th, 58th floors and rooftop of The Empire in the heart of the city’s central business district. This culinary haven boasts an extraordinary dining experience, blending the elegance of Thai and Japanese design, conceived by the world-renowned Rockwell Group. The restaurant’s interior features intricate carvings and golden hues inspired by Thai temples, contrasting beautifully with the minimalist elegance of Japanese design, creating a truly unique and captivating atmosphere.
As part of an ongoing collaboration with Asset World Corporation (AWC), Thailand’s leading integrated lifestyle real-estate group, Nobu Hospitality has announced its first service residential project in Thailand – Nobu Residences Bangkok. This exciting development follows the recent announcement of Nobu Hotel Bangkok and The Plaza Athenee Nobu Hotel and Spa Bangkok, further solidifying Nobu’s growing presence in the city. Located near the Chao Phraya River, Nobu Residences Bangkok offers 60 exclusive units, available as part of the hotel’s inventory, rather than for individual sale. Residents can enjoy world-class amenities, including 24/7 concierge service, access to the hotel’s premium facilities, such as the Nobu Restaurant, a rooftop bar lounge with panoramic views of Bangkok’s skyline, a state-of-the-art fitness center, and an exclusive residents’ lounge. The residences are designed with Nobu’s signature attention to detail, combining purposeful design with elevated living, offering both short and long-term stay options.
Adding to the significance of the day, a groundbreaking ceremony was held for The Plaza Athenee Nobu Hotel and Spa Bangkok at its future location, the historic East Asiatic Heritage Site. This iconic development will be housed in the historic East Asiatic Company (EAC) building, situated on the banks of the Chao Phraya River. Dating back to 1884, the building was founded by Danish mariner and entrepreneur Captain Hans Niels Andersen, adding a rich historical layer to the project. The Plaza Athenee Nobu Hotel and Spa Bangkok will be twinned with the Plaza Athenee Nobu Hotel & Spa New York, which is currently undergoing renovations to its 145 rooms. Located on 64th Street and Park Avenue in the Upper East Side, New York, this area is known for its proximity to Central Park, museums, consulates, and luxury shopping.
Wallapa Traisorat, CEO and President of Asset World Corporation (AWC), expressed her enthusiasm for the partnership with Nobu Hospitality, stating, “We really appreciate the friendship and partnership we share with the Nobu family and AWC. The celebration of the grand opening of Nobu Bangkok at ‘EA’ Rooftop at The Empire, the new landmark destination of Thailand, brings great happiness to both Thai and international guests to enjoy contemporary Japanese cuisine crafted by legendary Chef Nobu in a spectacular three-story venue, including the rooftop level with breathtaking views of Bangkok. It reinforces our commitment to making Bangkok a sustainable global destination for world-class food, beverage, and lifestyle experiences. Additionally, AWC is thrilled to deepen our long-term partnership with Nobu Hospitality through the launch of Nobu Hotel Bangkok, the first Nobu hotel with a residential concept in Thailand. Located near the Chao Phraya River, this development offers guests unparalleled luxury, featuring world-class amenities and services. The groundbreaking ceremony for The Plaza Athenee Nobu Hotel and Spa Bangkok at the historic East Asiatic Company building also marks a momentous occasion in our shared journey to create iconic properties that redefine luxury living and enhance Bangkok’s reputation as a premier global destination.”
Trevor Horwell, CEO of Nobu Hospitality, echoed this excitement, saying, “We are thrilled to expand our partnership with Asset World Corporation and introduce Nobu Residences to Bangkok. With its prime location near the Chao Phraya River, this development offers residents an exceptional lifestyle experience in one of the world’s most dynamic cities. We are excited to operate all elements of the Nobu brand—residences, hotels, and restaurants—in this vibrant market.” These projects demonstrate Nobu’s commitment to expanding its luxury hospitality offerings in Bangkok, offering visitors a truly immersive experience in one of Asia’s most dynamic cities.
