PLAY Airlines, Iceland’s rapidly expanding low-cost carrier, is taking flight with a significant expansion of its fleet. The airline has increased its fleet to 10 aircraft, opening up new routes and destinations across North America and Europe. This expansion includes key connections between New York, Toronto, London, Paris, and Berlin.
To further enhance its global reach, PLAY Airlines has forged a multi-year distribution partnership with Sabre Corporation, a leading technology provider in the travel industry. This collaboration will empower travel agencies connected to Sabre’s network to seamlessly access and book PLAY Airlines’ growing network of budget-friendly flights.
This strategic alliance comes at a pivotal moment for PLAY Airlines, as it continues to expand its presence in key regions like the Nordics, the United States, and Canada. With Iceland serving as a central hub, PLAY Airlines’ low-cost model offers a compelling alternative for travelers seeking affordable transatlantic travel options between North America and Europe.
By 2024, PLAY Airlines aims to connect passengers to as many as 40 destinations, utilizing its fleet of modern Airbus aircraft. This partnership aligns perfectly with Sabre’s ongoing commitment to invest in multi-source content and advanced capabilities. By addressing the challenges of content fragmentation, Sabre ensures seamless integration, providing travel buyers with the transparency, choice, and service quality they expect.
This partnership between PLAY Airlines and Sabre promises to significantly strengthen the airline’s global visibility and growth trajectory. Leveraging Sabre’s expansive travel marketplace, PLAY Airlines will benefit from enhanced distribution, reaching a wider audience of potential travelers and further solidifying its position as a leading player in the low-cost airline market.
