Hilton Unveils ‘Hilton for Luxury’ Program for Elite Travel Advisors

Hilton has unveiled its latest initiative, ‘Hilton for Luxury,’ a premium global program meticulously crafted for Luxury Travel Advisors (LTAs). This exclusive program presents a unique opportunity for top-performing LTAs worldwide to partner with Hilton’s esteemed luxury brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, LXR Hotels & Resorts, NoMad Hotels, and Signia by Hilton.

This invitation-only program empowers Hilton’s leading LTAs to secure exceptional accommodations for their discerning clientele at coveted destinations. A key highlight of ‘Hilton for Luxury’ is the introduction of the Hilton for Luxury Concierge Desk – a much-requested feature designed to revolutionize the way luxury advisors cater to their clients’ needs.

Previously known as Impresario, ‘Hilton for Luxury’ provides a streamlined and comprehensive solution for travel advisors via a dedicated private platform. This platform facilitates seamless connectivity, unlocks exclusive offers, and enables direct interaction with hotel teams. Advisors also enjoy enhanced value-added perks and direct communication with Hilton’s on-site staff.

Each participating hotel boasts a dedicated team of Hilton for Luxury Ambassadors, ensuring the program’s benefits are seamlessly delivered.

“As our luxury portfolio continues to grow, Hilton for Luxury represents our ongoing commitment to providing elevated and seamless solutions for our top travel advisors,” said Frank Passanante, senior vice president and global head of sales, Hilton. “Through this program, both advisors and their clients can benefit from Hilton’s industry-leading offerings to enhance the luxury travel experience.”

Partners of the Hilton for Luxury program gain access to a collection of exclusive benefits tailored to elevate their clients’ experiences. These perks include access to the best available rates, double Hilton Honors Points, complimentary breakfast for up to two guests, hotel credits per stay, upgrades to the next room category, and the flexibility of early check-in or late check-out (subject to availability).

Hilton’s Luxury Brands portfolio comprises an impressive 100 hotels and resorts nestled in some of the most sought-after destinations across the globe. The brand’s newest addition, NoMad Hotels, introduces a unique blend of artistic design and exceptional culinary and cocktail experiences to the luxury market. Travelers can now book the beautifully curated NoMad London directly through Hilton’s booking channels.

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