Karnataka Tourism made a remarkable impression at the recent IFTM Top Resa 2024 in Paris, showcasing the state’s vibrant cultural heritage, stunning landscapes, and diverse tourism experiences. The Karnataka pavilion, officially opened by the Indian Ambassador to France, Mr. Jawed Ashraf, along with dignitaries from the Indian Embassy and senior representatives from the Karnataka delegation, drew considerable interest from the global travel trade sector.
Leading the delegation was Dr. Rajendra K.V., Director of the Department of Tourism for the Government of Karnataka, accompanied by Ms. Salma K Fahim, Secretary of the Department of Tourism, Mr. Srinivas, Chairman of Karnataka State Tourism Development Corporation (KSTDC), and Mr. Ratnakar H.T., Tourism & Hospitality Advisor for Jungle Lodges & Resorts. The pavilion was a platform to highlight Karnataka’s unique tourism offerings, encompassing UNESCO World Heritage Sites, serene wildlife sanctuaries, thrilling adventure tourism, and eco-friendly initiatives. The ancient city of Hampi, the scenic beauty of Coorg, and the vibrant energy of Bengaluru, all received enthusiastic responses from travel professionals and visitors alike.
Dr. Rajendra K.V. emphasized Karnataka’s commitment to sustainable and responsible tourism, highlighting the state’s efforts to balance tourism growth with environmental conservation. “Karnataka is proud to be a leading destination for international travelers, offering a wide range of experiences that cater to adventure enthusiasts, nature lovers, history buffs, and leisure travelers,” he stated. “Our participation in IFTM Top Resa has allowed us to further strengthen our ties with the European market, and we look forward to welcoming more visitors to experience the unmatched beauty and cultural richness of Karnataka.”
The Karnataka pavilion facilitated a series of discussions with travel agents, tour operators, and key figures in the industry, paving the way for new collaborations and partnerships. A special focus was given to promoting niche tourism sectors, including wildlife safaris, eco-friendly travel, and heritage tourism, which have seen growing interest from European visitors. Ms. Salma K Fahim underscored the significance of Karnataka’s continued engagement with international markets. “The European market is vital to Karnataka’s tourism growth,” she said. “Our participation in events like IFTM Top Resa not only promotes Karnataka as a top global destination but also helps in fostering new relationships and strengthening existing ones.”
Karnataka Tourism’s exhibit at the event captivated attendees with its captivating displays, immersive sessions, and genuine cultural showcases. This participation marked a significant step in Karnataka’s ongoing mission to expand its global presence and attract more travelers from Europe and other regions. With a growing focus on establishing itself as a top destination for global tourists, Karnataka’s involvement in IFTM Top Resa has undoubtedly bolstered its standing, opening doors for enhanced partnerships and heightened exposure within the European tourism market.
