Off-White, a brand that has always thrived at the intersection of sports and fashion, is taking its commitment to the athletic world to the next level. Today, the brand announced it will become the official style and culture curator of the WNBA’s New York Liberty. This partnership marks a significant step for Off-White, marking its first foray into a U.S. sports team collaboration.
The partnership is a natural fit, as both Off-White and the New York Liberty share a dedication to pushing boundaries and celebrating individuality. The Liberty, based in the fashion-forward city of New York, has a reputation for embracing fashion and style as an extension of their game. “With the Liberty being based in New York – a hotbed of creativity and eccentricity where art, fashion, and sports intersect – our team has been able to differentiate itself by marrying sport with fashion in ways that transcend the basketball court,” explained Keia Clarke, CEO of the New York Liberty. “We’ve spent time evolving our approach to fashion and apparel, and partnering with Off-White to create more unique engagement opportunities to reach both women’s sports fans and those interested in fashion was an opportunity that felt natural.”
The multi-year collaboration kicks off with a limited-edition varsity jacket, designed by Off-White and gifted by Liberty star Sabrina Ionescu to her teammates after their final regular season game. This stylish piece will be officially debuted this Sunday, September 22, ahead of the team’s first playoff game. Fans can pre-order and customize their own versions at Barclays Center, the Liberty’s home court, during select playoff games.
The varsity jacket is just the beginning of this exciting partnership. The collaboration will extend beyond apparel, with plans for special capsule collections each season. The two entities will also work together to create unique programming that celebrates Women’s History Month, Black History Month, and Pride, further cementing their commitment to inclusivity and social awareness.
This partnership speaks to the growing convergence of fashion and sports, and how brands like Off-White are redefining what it means to be a style leader in the athletic world. The New York Liberty, known for its strong roster and impressive fan base, provides the perfect platform for Off-White to showcase its unique vision and engage with a wider audience. This is a collaboration that promises to be stylish, impactful, and full of exciting possibilities.
The partnership, which is a first for both Off-White and the WNBA, signifies a move toward a more integrated world of sports and fashion. With plans for limited-edition capsules each season and events celebrating cultural milestones, Off-White and the New York Liberty are poised to redefine the landscape of women’s basketball while showcasing their commitment to diversity, inclusion, and style. This partnership is a testament to the growing recognition of the power of fashion as a tool for self-expression and connection, both on and off the court.
