The Versace Spring/Summer 2025 collection, presented on the final day of Milan Fashion Week, is a vibrant tapestry of joy, independence, and the captivating charm of the dog rose. Donatella Versace, known for her unwavering dedication to the power of symbolism, chose the dog rose, a flower embodying poetry, independence, and the joy of living, as the central motif for the collection. And indeed, a subtle joy permeates every look, like a spark waiting to ignite. The collection’s opening was as dramatic as the dog rose itself: a thunderous bolt of lightning illuminating the monumental courtyard of Castello Sforzesco, setting the stage for a captivating runway experience.
This collection embraces a philosophy of “more rather than less,” with a focus on lightweight, free-flowing silhouettes, embodying the spirit of effortless style. Gigi Hadid, Anok Yai, and Vittoria Ceretti, gracing the cover of Vogue Italia’s September issue, strutted the runway with an air of confident nonchalance. Beethoven’s Symphony No. 5 provides a grounding backdrop, gradually transitioning into electronic beats that echo the collection’s playful energy. This rhythmic pulse is evident in the collection’s zig-zag prints and the captivating music of KUN, a Chinese idol and Global Ambassador of the brand, who was among the evening’s esteemed guests.
Versace’s signature shirt takes center stage, appearing in both business and casual iterations, fluidly draped and layered over swimwear, reflecting a playful exploration of this versatile garment. The iconic metal mesh that defined the 1990s transforms into a contemporary tech-couture marvel in the Atelier Versace corset, crafted with 3D-printed recycled nylon polymers. Adding a playful touch to the collection are miniature replicas of everyday objects, such as perfume bottles, pens, and watches, adorning the accessories.
Donatella Versace’s latest collection is a testament to her enduring legacy, skillfully blending timeless elegance with modern innovation. It’s a celebration of individuality, self-expression, and the enduring power of joy in the face of a world that often demands seriousness. The dog rose, in all its delicate beauty, serves as a poignant reminder that life is meant to be lived with passion and a touch of whimsy.
