On September 8th, Off-White made its New York Fashion Week debut with a dazzling presentation of its Spring/Summer 2025 collection at Brooklyn Bridge Park’s basketball court. The event drew a star-studded crowd, including Zayn Malik, Camila Cabello, and Mary J. Blige, setting the stage for a collection that promised to be bold and impactful.
The collection, unveiled under a vibrant Manhattan skyline, was a testament to the creative vision of Ibrahim Kamara, Off-White’s Art & Image Director. Kamara, known for his work as Dazed Magazine’s editor and freelance stylist, has been instrumental in carrying forward the legacy of Virgil Abloh while adding his own distinctive touch.
The collection’s color palette drew heavily from the vibrant hues of Africa, with a focus on neutral tones accented with bold pops of red. Inspired by Ghana, a country deeply rooted in Abloh’s heritage, the collection explored themes of cultural fusion and global connections. The collection’s title, “DUTY FREE,” reflected the brand’s journey from its Milan base to its Paris presentations, all while honoring its Chicago origins and its current leadership under the London-based Kamara.
The women’s collection exuded a daring and sensual energy, with sportswear-inspired pieces that highlighted the female form. Tracksuits and leotards were tailored to hug the body, while micro-mini skirts and deeply plunging V-necks emphasized a confident and alluring aesthetic.
Ghanaian contemporary artist Nana Danso collaborated on the collection, incorporating her signature art into the brand’s iconic arrow motif. Unexpected details, like panels attached to the hems of jackets, intricate embroidery inspired by African craftsmanship, hand-painted accents, and a touch of American stardust, created a cohesive and visually striking ensemble, showcasing Kamara’s keen eye for curation.
The Off-White Spring/Summer 2025 collection embodied the spirit of New York as a place where dreamers converge, creating a cohesive and captivating narrative. Kamara’s bold approach to expanding the definition of streetwear, while honoring the legacy of his predecessor, is a testament to his vision and a promising glimpse into the future of the iconic brand.
