Get ready for a festive treat, because McVitie’s has brought back its beloved Gingerbread Chocolate Digestives! The limited-edition flavor, last seen in 2020, has sparked a frenzy among biscuit enthusiasts, sending them on a nationwide hunt to find these elusive treats.
Social media is buzzing with excitement, and it seems the gingerbread-infused biscuits are hard to come by. Frustrated fans are scouring supermarket shelves, taking to Instagram to share their struggles: “I cannot find these anywhere. I’ve been to 4 different Sainsbury’s near Stockport,” one user lamented. Friends are even enlisting each other’s help in the search, pleading with each other to “find me these in Sainsbury’s.”
While the overwhelming sentiment is one of eager anticipation, not everyone is convinced. Some purists, clinging to the classic milk and dark chocolate varieties, have expressed their disapproval, urging McVitie’s to “not f**k with perfection.” However, the debate over the gingerbread flavour is far from settled, with some enjoying the warming twist on the familiar classic. One user shared their experience, stating, “I felt there isn’t an overly gingerbread taste while eating them, but they leave the gingerbread taste as an afterthought lol.”
Adding to the festive cheer, Asda has thrown its support behind the limited-edition biscuits, stating, “A festive twist on the popular McVitie’s Milk Chocolate Digestives, these delicious Gingerbread flavour biscuits have been infused with a warming gingerbread flavour and lots of cheer. These festive Chocolate Digestives are perfect for dunking in your tea or leaving out for Rudolph and his friends.”
While these gingerbread biscuits are only available for a limited time, McVitie’s marketing director James King is confident in their success, stating, “The stellar performance of Seasonal Biscuits is largely being driven by demand for assortments, particularly at the more premium end of the scale, as shoppers look to elevate in-home occasions with special snacks ready made for sharing, like our best-loved McVitie’s Victoria selection.” So, grab a bag of these festive treats while you can and enjoy the gingerbread twist on a classic!
