Greece has been selected as the Premier Partner for the upcoming World Travel Market London, scheduled for November 5-7, 2024. This prestigious partnership with the Greek National Tourism Organisation (GNTO) underscores Greece’s dedication to sustainable tourism practices and its commitment to promoting its vibrant cultural heritage and diverse year-round offerings.
The partnership promises significant international visibility for Greece, leveraging WTM’s extensive global network. This platform will allow Greece to showcase its innovative tourism policies, which effectively balance tourist growth with the preservation of local communities and environments. Greece’s strategy encompasses initiatives to broaden tourist experiences, mitigate seasonal fluctuations, enhance educational opportunities, and foster local collaborations. Additionally, the country is implementing advanced methods for data management and information distribution within the tourism sector.
Greece is leading the way in sustainable tourism by prioritizing the protection of its natural and cultural heritage and promoting lesser-known destinations. This approach focuses on the identity and prosperity of its communities. The GNTO, as Premier Partner, is set to leverage extensive advertising and promotional opportunities through WTM. This partnership will further elevate Greece’s international stature, with the GNTO and its 80 stakeholders actively participating in major events, including the opening ceremony and key press briefings with global media outlets.
Juliette Losardo, Exhibition Director of World Travel Market London, expressed her enthusiasm about the partnership, stating, “I am thrilled to announce the Greek National Tourism Organisation as our Premier Partner for 2024. Greece has long been at the forefront of leisure tourism and has participated in World Travel Market for many years, but they never stop innovating.” She added, “The GNTO has carried out a lot of work on sustainability over the past few years which puts it in a strong position to promote Greece as a year-round destination, highlighting some of the beautiful lesser-known places travellers still have to discover.” The GNTO’s strategy includes investments and collaborations with private sector organisations to deliver competitive travel experiences that align with evolving travel needs.
This Premier Partnership marks a significant step forward for Greece in its journey to showcase its multifaceted offerings and solidify its position as a leading sustainable tourist destination.
