Ascott, a leading lodging provider, is making a significant move to solidify its position in Southeast Asia. The company has announced new signings in Indonesia and Malaysia, which will contribute to its impressive growth trajectory. These new additions will boost Ascott’s portfolio in the region to over 360 properties, both operational and in development. This expansion reflects the company’s remarkable growth over the past decade, with its footprint in Southeast Asia growing more than fivefold.
Ascott’s recent expansion goes beyond simply adding properties; it also marks the company’s entry into new cities, including Purwakarta in Indonesia and Kulim in Malaysia. This demonstrates Ascott’s commitment to expanding its reach and catering to a wider range of travelers.
The company’s success is attributed to its flexible, hybrid model, which has proven remarkably resilient during and after the pandemic. Ascott’s ability to adapt to changing market conditions has established it as a leading choice in the lodging industry. These recent signings are a testament to the confidence that property owners and developers have in Ascott’s brand and its ability to deliver successful projects.
Ascott’s strategy for success lies in its ‘glocal’ approach, which leverages its global brand while catering to local destinations through regional offerings. This approach allows Ascott to attract not only international travelers but also intraregional and domestic tourists, further enhancing its market performance across Southeast Asia.
In recognition of its rapid growth, Ascott was recently named one of the top three global hospitality companies with the largest active pipeline in Southeast Asia by hospitality research firm STR during the 2024 Asian Hotel Industry Conference & Exhibition. This prestigious recognition solidifies Ascott’s position as a major player in the region.
Building on this momentum, Ascott plans to continue strengthening its leadership in Southeast Asia by offering tailored solutions that meet the specific needs of each market. Its deep understanding of local cultures and strong relationships with property owners give the company a strategic advantage, driving growth not only in its existing markets but also in new territories. Ascott’s commitment to building a strong presence in Southeast Asia positions it for continued success in the years to come.
