IHG Hotels & Resorts, a global hospitality leader, made a significant impact on the cultural and sports landscape of Shanghai during the 2024 Tour of Shanghai New Cities. The group’s commitment to “In China, for China” was evident in its selection of two of its prestigious properties, Crowne Plaza Shanghai Xiayang Lake and Crowne Plaza Shanghai Anting, as the official hotels for the event.
The 2024 Tour of Shanghai New Cities, held from September 20 to 22, introduced a captivating cycling competition that traversed five emerging districts: Jiading, Qingpu, Songjiang, Fengxian, and Nanhui. IHG’s strategic choice of these hotels provided participants with comfortable accommodations, diverse dining options, and convenient access to the competition routes. Crowne Plaza Shanghai Xiayang Lake, with its breathtaking lake views and comprehensive amenities, left a lasting impression on guests. Meanwhile, Crowne Plaza Shanghai Anting, situated near renowned attractions like Shanghai Anting Enhance Golf Club and the Shanghai International Circuit, catered to both local and international visitors with its superior offerings.
Beyond providing top-notch accommodations, IHG employees actively participated in the cycling festivities, demonstrating the group’s deep-rooted passion for Chinese sports. This commitment extends beyond individual events, with IHG consistently promoting local sports initiatives. The group provided full support and thoughtful services at the 2024 Shanghai Triathlon Corporate Challenge and also escorted the China Touring Car Championship, showcasing the unique appeal of its brands.
IHG’s influence extends far beyond its involvement in sporting events. The group boasts a diverse portfolio of 12 brands across Greater China, catering to a wide range of guest needs, from luxury and lifestyle to premium and essentials. Recognizing the importance of customer loyalty, IHG One Rewards, its global loyalty program, offers enhanced perks and exclusive experiences for members. This includes partnerships with China Duty Free Group and Hainan Airlines, providing travelers with additional benefits and unique experiences, such as themed aircraft, innovative safety videos, and exclusive perks.
IHG One Rewards continues to innovate, introducing groundbreaking features like the ability for members to redeem VIP Box experiences, offering a 360-degree immersive audio-visual experience and tickets to sports events. This innovative approach reflects IHG’s commitment to adapting to evolving consumer trends.
IHG’s “event+” model is strategically expanding into new areas, further integrating sports and tourism. This approach offers guests exciting and unique experiences that blend local culture with tourism attractions, reinforcing IHG’s position as a leader in creating unforgettable guest journeys. Through its strategic initiatives and commitment to promoting cultural and sporting events, IHG Hotels & Resorts is playing a pivotal role in shaping the vibrant future of Shanghai’s tourism and sports landscape.
