The Roku Ultra, a streaming device with a history spanning nearly a decade, has just received its latest update for 2024. This isn’t just a minor tweak – this is a significant step forward for the popular streaming stick. Three years after its last update, the Roku Ultra boasts a faster processor, quicker app launches, and enhanced wireless connectivity. The familiar user experience is refined further, with an improved remote control and increased compatibility with Roku’s expanding smart home accessories.
Roku, in true marketing fashion, promises the “Best. Fastest. Unmatched” streaming experience with this new device. It’s a familiar refrain for any tech company, and while it’s hard to dispute those claims entirely, it’s clear that Roku is focusing on delivering incremental improvements to solidify its position as a leader in the streaming market. The new Roku Ultra, priced at $99, puts it directly in competition with the Google TV Streamer and undercuts the pricier Apple TV 4K, which is still considered the reigning champion by many.
Roku touts the new Ultra as having a “purpose-built for cinematic streaming” quad-core processor. While you’re free to watch whatever you desire, it’s clear that Roku is aiming for a premium viewing experience. This is supported by the device’s compatibility with Dolby Vision, HDR10+, and Dolby Atmos, ensuring stunning visuals and immersive audio. The company also claims a 30% speed increase compared to previous Roku models, which translates to faster content loading, smoother navigation, and a more responsive overall experience.
Adding to the speed and performance enhancements, the new Roku Ultra utilizes the latest in wireless technology with Wi-Fi 6 support (802.11ax). While the actual performance gain will depend on your home network and internet provider, it’s reassuring to see Roku keeping pace with the evolving technological landscape.
The new Roku Ultra also comes packaged with the second-generation Roku Voice Remote Pro. This remote boasts USB-C charging, a dedicated lost remote finder button, and backlit keys for easier navigation in dimly lit environments.
The updated Roku Ultra is available now directly from Roku, with wider retail availability expected in the coming weeks. Whether you’re a long-time Roku fan or looking for a compelling alternative to other streaming devices, the latest iteration of the Roku Ultra is a worthy upgrade with a focus on speed, performance, and a seamless streaming experience.
