Saie, a clean beauty brand rooted in the belief that doing good and feeling good go hand-in-hand, has taken a bold step towards environmental responsibility. The company has launched The Saie Climate Initiative, a groundbreaking commitment to combat the plastic waste crisis plaguing the beauty industry.
The beauty industry generates an estimated 120 billion units of packaging annually, with a significant portion being non-recyclable. This plastic deluge is wreaking havoc on our planet, polluting our oceans, overflowing landfills, and releasing harmful microplastics into our food chain and bloodstream. Saie recognizes the urgency of this issue and believes that a sustainable beauty industry is no longer optional but imperative.
The Saie Climate Initiative embodies this commitment through a three-pronged approach:
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Reducing Plastic Footprints:
Saie aims to minimize its own plastic footprint by exploring innovative packaging solutions and partnering with suppliers committed to sustainable practices.*
Recovering Plastic Waste:
The company will invest in projects that directly remove plastic waste from the environment, focusing on vulnerable coastal regions and empowering local communities.*
Driving Systemic Change:
Saie will collaborate with industry leaders, policymakers, and consumers to advocate for systemic change that addresses plastic pollution at its source.To further underscore its commitment to transparency and accountability, Saie has released its inaugural 2023 Sustainability Report, with plans to publish annual reports moving forward. The company has also partnered with rePurpose Global, a leading plastic action platform, to implement its climate initiative. rePurpose Global brings together brands, consumers, innovators, and policymakers to combat plastic waste through innovative solutions and systems change. The organization has already recovered over 63 million pounds of plastic waste from the environment, impacting millions of lives around the world.
Laney Crowell, Founder & CEO of Saie, emphasizes the personal connection to the initiative, drawing inspiration from her upbringing in the mountains of Colorado. “My hope is that this unprecedented commitment inspires the beauty industry to clean up the 120 Billion pieces of plastic we produce annually, and ultimately find a solution to our plastic addiction,” she states.
The Saie Climate Initiative marks a significant step forward in the beauty industry’s journey towards sustainability. By addressing the issue of plastic pollution head-on, Saie is setting a new standard for responsible beauty and inspiring others to follow suit.
