Canadian cannabis powerhouse Tilray Brands, Inc. (TLRY) is making a strategic move into the fast-growing hemp-derived Delta-9 THC beverage market. The company announced on Tuesday the launch of its new line of drinks, set to hit shelves in key U.S. markets this October. This expansion demonstrates Tilray’s commitment to meeting the growing demand for alternative adult beverages.
Tilray’s new beverage lineup features a variety of mocktails, seltzers, and sparkling beverages crafted with premium hemp extracts. The drinks will be available under brands like 420 Fizz, Herb & Bloom, Fizzy Jane’s, and Happy Flower, each containing 5mg of Delta-9 THC per can. This range caters to diverse audiences and occasions, offering different price points and flavors.
The company is leveraging its expertise in the cannabis, hemp, and beverage industries to create high-quality, responsibly formulated products. Tilray’s entry into the Delta-9 THC space builds upon its existing presence in the hemp food and craft beer markets, aiming to capture market share in this emerging category.
The initial rollout will focus on states like Texas and Louisiana, with plans for wider expansion in the future. This move positions Tilray to capitalize on the projected $13.5 billion hemp-derived THC beverage market. As consumers continue to explore new adult beverage options, Tilray’s premium and responsibly formulated offerings are poised to resonate with discerning drinkers.
TLRY’s shares experienced a surge of 4.44% to reach $1.76 per share around noon ET on Tuesday, reflecting investor enthusiasm for the company’s strategic expansion.
