Get ready to immerse yourself in the vibrant tapestry of Kerala! The Kerala Travel Mart (KTM), India’s largest B2B platform for the travel and tourism industry, is back for its 12th edition in Kochi, from September 26 to 29, 2024. This highly anticipated event, officially announced by Kerala’s Tourism Minister, Mr. P. A. Mohamed Riyaz, is poised to be a key driver in boosting the state’s tourism prospects.
Since its inception in 2000, KTM has been instrumental in showcasing Kerala’s unique blend of breathtaking landscapes, rich cultural heritage, and world-class hospitality. The event provides a platform for global travel agents to connect directly with local service providers, forging partnerships and driving innovation in the tourism sector.
KTM’s dedication to quality ensures that only the finest service providers are highlighted, making it a reliable resource for travelers looking for authentic and enriching experiences. This commitment has solidified Kerala’s reputation as a premier destination for travelers globally, attracting both domestic and international visitors. In fact, 2022 saw a remarkable rebound in tourism for Kerala, with 18,867,414 domestic tourists and 345,549 international tourists.
However, with the ongoing global challenges, KTM has embraced virtual platforms to maintain its reach and connect with potential buyers worldwide. The KTM Virtual 2021 will offer a digital space for registered buyers to interact with sellers and explore Kerala’s diverse tourism offerings. The specific dates for the virtual event are yet to be confirmed, but updates will be provided soon.
Why Visit Kerala Travel Mart?
Kerala, often referred to as “God’s Own Country,” is a destination that seamlessly blends natural beauty, cultural richness, and economic stability, making it an attractive choice for travelers. The Kerala Travel Mart is the perfect platform for both new and seasoned travelers to discover, learn, and explore the vast offerings of Kerala.
For Buyers:
If you’re a tourism professional seeking unique and compelling travel options for your clients, KTM 2024 is an event you can’t miss. Organized by the Kerala Travel Mart Society in association with the Department of Tourism, Government of Kerala, the event will take place at The Samudrika Convention Centre, Willingdon Island, Cochin.
Attending KTM 2024 as a buyer will provide you with access to over 400 leading service providers in the region, allowing you to broaden your portfolio with exceptional Kerala tourism products. The event also offers post-event familiarization (FAM) trips, providing you with an invaluable opportunity to further understand and promote Kerala as a destination.
For Sellers:
KTM 2024 is geared up to facilitate over 400+ foreign tour operators (FTOs) and more than 1000 buyers from India through Business-to-Business (B2B) meetings. This setup is ideal for sellers seeking to expand their reach and establish meaningful partnerships within the travel trade community.
Event Highlights:
The KTM society has designed attractive participation packages for exhibitors to showcase their products effectively. This event is more than just a meeting point; it’s a gateway to expanding your travel business by leveraging Kerala’s rich tourism potential.
Experience the Best of Kerala:
Kerala, a gem in India’s tourism crown, offers an array of destinations that captivate travelers with their unique allure and cultural heritage. Here’s a glimpse of some of the top destinations within this picturesque state:
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Cochin (Kochi):
Often referred to as the ‘Queen of the Arabian Sea’, Cochin is a vibrant city where modernity and tradition intertwine seamlessly. Its rich history is reflected in its array of Dutch, Portuguese, and British colonial architecture, while its bustling art scenes and seafood cuisine showcase its modern-day energy.*
Munnar:
This serene hill station, renowned for its sprawling tea gardens and cool climate, is a perfect escape from the tropical heat of the plains. Munnar also offers excellent trekking opportunities and wildlife watching, with several protected areas nearby that are home to endemic and rare species.*
Kannur:
Kannur offers visitors a taste of untouched Kerala with its pristine beaches and historical landmarks. The region is famous for its traditional Theyyam performances—an ancient form of worship that includes dance, mime, and music.*
Alappuzha (Alleppey):
Alappuzha is best known for its houseboat cruises along the rustic Kerala backwaters. A trip on these traditional ‘Kettuvallams’ offers panoramic views of lush greenery and provides insight into the rural lifestyles of the backwater regions.*
Wayanad:
Surrounded by the mountains of the Western Ghats, Wayanad is rich in biodiversity and offers an enchanting mix of nature and history. Tourists can explore prehistoric caves, waterfalls, and wildlife sanctuaries, or embark on hiking trails through the scenic landscape.*
Kozhikode (Calicut):
This coastal city is a must-visit for culinary enthusiasts. Kozhikode is renowned for its Malabar cuisine, which includes delicacies such as biryani, seafood dishes, and sweet treats like halwa. The city also has a historic trade background, which has influenced its diverse culture and traditions.These destinations showcase the best of Kerala, each offering a unique blend of natural beauty, history, and culture, making the state a top choice for travelers seeking a diverse and enriching experience.
Where to Stay:
When visiting Kerala for the Kerala Travel Mart, comfort and convenience are key. Here are the top five hotels that promise both, along with exceptional service and a taste of Keralan hospitality:
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Taj Malabar Resort & Spa, Cochin:
Situated on Willingdon Island with a view of the Cochin harbor, Taj Malabar Resort & Spa combines old-world elegance with modern luxury. It features a blend of Victorian interiors and traditional Indian architecture, making it a perfect retreat for those seeking a tranquil environment with impeccable service.2.
The Zuri Kumarakom, Kerala Resort & Spa:
This luxury hotel in Kumarakom is set on the shores of the Vembanad Lake and is known for its award-winning spa. The Zuri offers spacious rooms with beautiful lake views, and its amenities include a fitness center, an outdoor pool, and multiple dining options.3.
The Leela Kovalam:
Perched on a cliff overlooking the Kovalam shoreline, The Leela Kovalam is India’s only cliff-top beach resort. It offers panoramic views of the Kovalam coastline and an infinity pool that seems to merge into the Arabian Sea. It’s an ideal spot for those looking to combine business with leisure.4.
Wayanad Wild – CGH Earth:
If you’re looking to connect with nature, Wayanad Wild – CGH Earth offers an immersive experience. Located in the rainforests of Wayanad, this eco-friendly resort focuses on sustainability while providing luxurious accommodations. It’s perfect for wildlife enthusiasts and those interested in eco-tourism.5.
Niraamaya Retreats Surya Samudra, Kovalam:
Niraamaya Retreats Surya Samudra offers a blend of heritage and modern luxury, set amidst lush greenery and flanked by pristine beaches. The retreat’s traditional Keralite heritage architecture invites guests to experience a serene and luxurious stay while enjoying the therapeutic benefits of its renowned spa.Each of these hotels provides a distinct experience that captures the essence of Kerala, ensuring that visitors can enjoy both the professional environment of Kerala Travel Mart and the relaxing, picturesque settings of their accommodations.
Getting There:
Kerala, known for its picturesque landscapes and vibrant culture, is also home to a network of major airports that cater to millions of travelers each year. The state boasts multiple international airports, each strategically located to serve different regions. Here’s a look at the busiest and most important airports in Kerala:
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Cochin International Airport (COK):
Located in Nedumbassery, near Kochi, this is the busiest airport in Kerala, connecting to major domestic and international destinations.*
Thiruvananthapuram International Airport (TRV):
Situated near Thiruvananthapuram, the capital city of Kerala, this airport connects to major domestic and international destinations.*
Calicut International Airport (CCJ):
Located near Kozhikode, this airport serves the northern part of Kerala and connects to various domestic destinations.*
Kannur International Airport (CNN):
Located near Kannur, this airport is a relatively new addition to Kerala’s aviation infrastructure, connecting to various domestic destinations.Each of these airports contributes significantly to Kerala’s connectivity, offering travelers a seamless experience whether they are visiting for tourism, business, or connecting to destinations across the globe.
Airlines to Watch:
The aviation industry has seen tremendous growth and innovation, with certain airlines consistently standing out due to their service, reliability, and overall excellence. As we look at the top contenders of 2024, these five airlines have set the benchmark for global air travel:
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Air India:
With a focus on enhancing customer experience and expanding its global network, Air India has been making significant strides in the aviation industry.*
IndiGo:
As India’s largest domestic airline, IndiGo has been recognized for its affordable fares and commitment to on-time performance.*
SpiceJet:
SpiceJet is known for its vibrant, budget-friendly travel options and has been expanding its network to cater to a wider audience.*
Vistara:
Vistara, a joint venture between Tata Sons and Singapore Airlines, is known for its luxurious in-flight experience and has been growing its international network.*
Go First:
Go First (formerly known as GoAir) is another budget carrier that has been making waves in the Indian aviation market with its competitive fares and focus on customer satisfaction.These airlines not only excel in delivering an exceptional travel experience but also push the boundaries of innovation and safety, setting the standard for global aviation in 2024.
