A leaked document from YouTube sensation Jimmy Donaldson, better known as MrBeast, has unveiled his business philosophy and tips for success. Titled “How to Succeed in MrBeast Production,” the document offers insights into Donaldson’s hiring practices, content creation strategies, and general advice, according to Business Insider. While the document’s creation date remains unconfirmed, two former employees have verified its authenticity.
MrBeast’s guide emphasizes the importance of being “obsessive” about work, taking full ownership of projects and mistakes, and being creative to save money and get things done. The handbook also highlights one of his business’s “secret weapons” — the ability to “turn anything into content.”
The document aims to teach new employees the tricks of YouTube that Donaldson and his team learned through trial and error. However, he cautions readers to not take the document too literally, stating, “What we do is complex and changes based on the situation.”
Despite the insights provided, former employees have reported that the principles outlined in the document were not always put into practice. One point in the handbook states, “Employees need to take sole ownership of getting tasks done in general. Avoid corporate bottlenecks at all costs.” However, some former employees claim that Donaldson himself often became a bottleneck to task completion due to his tendency to change his mind abruptly.
MrBeast is YouTube’s top creator with about 317 million subscribers on his main channel. He runs multiple YouTube channels and businesses from his hometown, Greenville, North Carolina. Earlier this year in June, he surpassed T-Series to become the most-subscribed YouTube channel. “After 6 years we have finally avenged PewDiePie,” said MrBeast at the time. Donaldson is also recognized for his philanthropic efforts, having raised funds for initiatives such as tree preservation and ocean conservation. His charity work includes sponsoring eye surgeries for 1,000 individuals and generously donating significant amounts of money to strangers.
The YouTuber has found more ways to make money. In June 2020, he launched a multiplayer mobile game called “Finger on the App.” Later, in January 2022, MrBeast started a food company named Feastables.
