Saudi Arabia is rolling out the red carpet for Indian tourists with its new campaign, ‘Shaandaar Saudi.’ This vibrant initiative, launched in Mumbai, aims to position the Kingdom as a year-round destination catering to the diverse interests of Indian travelers. From families seeking cultural experiences to adventure enthusiasts and foodies, Saudi Arabia is showcasing its rich tapestry of attractions.
The campaign aligns perfectly with Saudi Arabia’s Vision 2030, a bold plan to diversify the nation’s economy and attract a staggering 150 million visitors by the end of the decade. India is a key focus, with a target of drawing 7.5 million Indian tourists.
Recognizing the importance of food in travel decisions, the campaign highlights a selection of Indian restaurants and vegetarian-friendly options, appealing to the dietary preferences of many Indian travelers. Beyond the culinary scene, Saudi Arabia is showcasing its diverse destinations, including:
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Diriyah:
A historic UNESCO World Heritage Site, offering glimpses into the country’s rich past.*
The Red Sea:
A breathtaking coastal region with pristine beaches, luxurious resorts, and diverse marine life.*
Jeddah:
A bustling coastal city renowned for its vibrant culture, bustling markets, and historical architecture.*
AlUla:
An ancient oasis with captivating rock formations, historical sites, and a unique desert landscape.*
Riyadh:
The modern capital city showcasing a blend of tradition and modernity, with impressive skyscrapers and vibrant cultural offerings.The campaign also emphasizes unique experiences tailored specifically for Indian visitors, featuring the Kingdom’s renowned hospitality, vibrant festivals, and a wide range of activities available throughout the year.
Enhanced Travel Accessibility and Special Offers:
‘Shaandaar Saudi’ is focused on simplifying the travel process for Indian tourists. A recent 8-day interactive event in Mumbai introduced Tasheer kiosks, allowing visitors to apply for Saudi visas on the spot with quick processing times. Currently, Saudi Arabia has 11 Tasheer centers across India. Indian travelers holding valid U.S., UK, or Schengen visas are also eligible for eVisas and visa-on-arrival options at Saudi airports.
To further encourage travel, Saudia and Flynas are offering a complimentary stopover visa, valid for up to 96 hours, available for application up to 90 days in advance. Saudi Arabia has significantly expanded its air connectivity, making travel more convenient for Indian tourists. There are now 330 direct weekly flights connecting 12 major Indian cities to key Saudi destinations like Riyadh, Jeddah, and Dammam, operated by 8 airlines.
As part of the campaign’s promotional efforts, Saudia is offering exclusive deals for Indian travelers, including a “buy one, get 50% off” promotion on business class tickets and a 15% discount on all economy fares.
Leveraging India’s Expanding Middle Class:
Saudi Arabia’s focus on India is driven by the rapid growth of the Indian middle class, with 65% of the population under 35. This emerging demographic is increasingly seeking new travel experiences, making India a lucrative market for tourism-driven economies like Saudi Arabia. By 2047, the Indian middle class is expected to constitute 60% of the population. With around 1 billion middle-class citizens projected by mid-century, India is set to become a key driver of global tourism growth, positioning Saudi Arabia as an attractive destination for this burgeoning traveler segment.
‘Shaandaar Saudi’ is more than just a marketing campaign; it’s a strategic investment in a burgeoning tourism market. Saudi Arabia is ready to welcome Indian tourists with open arms and a wealth of experiences waiting to be discovered.
