Prepare for a fiery clash of styles as Gentle Monster, the celebrated eyewear brand, teams up with the upcoming fighting game Tekken 8 for a limited-time collaboration. This exciting partnership focuses on Kazuya Mishima, the main antagonist in the Tekken series, known for his relentless fighting spirit and devilish transformation.
The collaboration’s centerpiece is the “INFERNO” eyewear, drawing inspiration from Kazuya’s imposing horns when he transforms into his devil form. This model, available in special packaging with a knuckle-glove motif reminiscent of Kazuya’s signature fighting style, is sure to turn heads. To further celebrate the collaboration, Gentle Monster has unveiled campaign visuals featuring Kazuya sporting the “INFERNO” glasses.
From September 28th, fans can experience the collaboration firsthand at special pop-up events held in Seoul, Tokyo, Shanghai, and Beijing. Stepping into these captivating spaces, attendees will be transported into the electrifying world of Tekken 8. Witness a captivating showdown between various Tekken 8 characters and a towering Kazuya, set against a backdrop inspired by Kazuya’s iconic fighting style. Immerse yourself in the details, from the massive knuckle-gloves to the intricate floor patterns of the Mishima dojo, seamlessly blending traditional Japanese elements with Gentle Monster’s unique aesthetic. The pop-up spaces will also feature an interactive photo booth utilizing a Tekken 8 AR filter, providing a unique photo opportunity for fans.
To commemorate the collaboration, expect an in-game crossover event within Tekken 8. Stay tuned for more exciting details on this upcoming integration within the Tekken 8 gaming experience.
