Illinois is making a bold move to attract more international visitors, particularly from India, by establishing its first tourism office in New Delhi. The decision comes as the state witnesses a surge in travel interest from this burgeoning market.
India has emerged as one of Illinois’ top five international markets, with visitor numbers skyrocketing by an impressive 55% between 2019 and 2023. This impressive growth has cemented India’s position as a key driver of tourism expansion in Illinois.
The new office in New Delhi will act as a central hub to connect with Indian travel trade and media, promoting Illinois’ unique attractions and experiences. The state’s tourism office will collaborate with Sartha Global Marketing LLP to effectively reach Indian tourists and encourage them to explore the diverse offerings of Illinois.
Illinois is already proving to be a popular choice for international visitors, with a staggering 112 million domestic and international visitors in 2023, generating a record $47 billion in spending. The state saw a remarkable 39% surge in international visitors, with 2.16 million arriving in 2023 alone, solidifying Illinois’ position as a globally sought-after travel destination.
Indian travelers are particularly drawn to Illinois’ luxurious offerings, including its world-renowned culinary scene, with Michelin-starred restaurants and celebrated chefs, and its vibrant shopping districts. The state offers a unique blend of sophistication and cultural immersion, making it an ideal destination for discerning Indian tourists.
Accessibility is another key factor driving the growth of Indian tourism in Illinois. With direct flights from India to Chicago O’Hare International Airport, traveling to Illinois is effortless, further strengthening its appeal for Indian travelers.
The new office in New Delhi joins Illinois’ existing tourism offices in the UK, Germany, and Mexico, further expanding the state’s global reach and solidifying its commitment to attracting visitors from around the world.
