Get ready to unleash your inner ghoul because Heinz has just dropped a spooky new sauce that’s guaranteed to send your taste buds into a frenzy! In a thrilling collaboration with Monster Munch, the iconic snack brand, Heinz has created a limited-edition pickled onion mayonnaise that’s perfect for adding a touch of fright to your Halloween festivities.
The sauce, inspired by the beloved Monster Munch flavor, has been generating quite a buzz since its release last Friday (September 20). Foodies on social media have been going wild for the “scarily good” sauce, with Heinz teasing the release with a tantalizing Instagram post: “Say hello to [Scarily] Good Monster Munch Mayo, our limited-edition treat that will haunt your taste buds.. in the best way possible. Move aside, pumpkin spice – this is the new star of spooky season and a Halloween party essential.”
Heinz suggests that the sauce is the perfect addition to any Halloween snack spread, whether it’s a creepy crawly sandwich or a ghostly dip for your favorite Halloween treats. Thiago Rapp, Kraft Heinz’s director of taste elevation, commented on the new sauce: “This mayo is the ultimate flavor mash-up that will add a tangy twist to any dish.” Rapp further elaborated on the company’s commitment to innovation, stating that the product showcases their “dedication to pushing boundaries and exploring new, bold flavors that appeal to modern palates.”
While the retail price is set at £2.40, Heinz has given retailers the freedom to set their own pricing. The sauce has been a smashing success, sending social media into a frenzy of excitement. Fans have been expressing their elation on Heinz’s Instagram, with one user exclaiming: “Monster Munch sandwich with Monster Munch mayo, my prayers have been answered!” Another enthusiastically posted: “I’ve not even tried it and I know this is the best thing you’ve ever made.” A third added: “Looks incredible.”
Some fans were so taken aback by the announcement that they questioned its authenticity. “No way,” one user remarked. “If this is real I’m going to lose my s**t,” added another. Another user added: “Pickled onion salad cream sauce? Is this a joke?”
This isn’t the first time Heinz has created unusual sauce flavors. Previous offerings have included hot cross buns sauce, Terry’s Chocolate Orange, and even a Barbie-themed sauce. Have you tried the Heinz Monster Munch sauce? Tell us your thoughts in the comments below!
