The air in India is buzzing with anticipation for upcoming concerts. Fans are clamoring for tickets to see energetic performances by artists like Diljit Dosanjh and the iconic band Coldplay. This frenzy has brought to light a fascinating social phenomenon: the emergence of ‘Two Indias.’
Harsh Goenka, Chairman of RPG Enterprises, has sparked a conversation by echoing the sentiments of comedian Vir Das. Goenka points out that urban Indians are shifting their priorities from the traditional necessities of food, clothing, and shelter (‘Roti, Kapda, Makaan’) to experiences that mirror the spirit of the film ‘Zindagi Na Milegi Dobara.’ He argues that while a segment of society enjoys these luxurious experiences, another struggles to meet basic needs.
Goenka uses the example of Coldplay’s January 2025 shows, which sold out swiftly, with resale prices reaching five times the original. Similarly, Diljit Dosanjh’s concert tickets, priced at ₹7,000, saw massive sales, reflecting the high demand for these experiences.
This conversation about ‘Two Indias’ echoes a sentiment that was brought to the forefront in 2021 when comedian Vir Das’s monologue titled ‘Two Indias,’ performed in the United States, ignited controversy. Das’s monologue highlighted contrasting realities within India, leading to backlash and accusations of depicting the country in a negative light.
Goenka’s recent post has generated significant discussion online, with users expressing their agreement and adding their own observations. One user highlights the role of ‘Fear of Missing Out’ (FOMO) in driving the desire for such experiences, arguing that the appeal often lies in the social currency these events provide rather than genuine enjoyment. Another user emphasizes the importance of focusing on personal growth and financial stability over chasing fleeting experiences. Some users also voice concerns about the potential for debt traps and a disconnect from core values, arguing that these experiences are redefining social norms in a way that may not align with traditional family values.
The debate surrounding ‘Two Indias’ and the fervor surrounding concerts like Coldplay’s and Diljit Dosanjh’s serves as a mirror to the evolving societal landscape in India. It prompts reflection on the growing economic divide, the impact of consumerism, and the shifting priorities of different segments of society. It also underscores the importance of navigating these changes with awareness and responsibility.
