Roger Vivier, a name synonymous with luxury and timeless elegance, has long held the position of the gold standard for occasion footwear. Since its founding in 1937, the brand has graced the feet of countless notable figures, known for its signature square toe detailing and the iconic Belle Vivier pump. For the fall/winter 2024 season, the Italian designer and creative director Gherardo Felloni has unveiled the VIVIER OP-TICAL collection, a mesmerizing fusion of past and present.
Drawing inspiration from the captivating geometric patterns of the French Op art movement of the 1960s, the collection is a vibrant reinterpretation of Roger Vivier’s timeless aesthetic. Classic house signatures like the Viv’ Canard are presented in fresh, contemporary colorways and materials, while slingbacks and pumps are adorned with monochromatic motifs, adding a touch of whimsy to evening wear.
The highlight of the collection is undoubtedly the Viv’ Choc bag, a seamless blend of design and functionality. Crafted from soft nappa lambskin, these bags are offered in a variety of iterations, featuring stripes, color-blocking, and embellishments. Each bag is adorned with a detachable chain strap featuring decorative links in opaque tonal shades or polished palladium, transforming the classic handbag into a decadent objet d’art. The larger-than-life convex buckle in glistening 3D resin or chrome serves as a dramatic centerpiece, showcasing the artisanal prowess of the house.
Complementing the collection is a campaign starring Chinese actress and brand ambassador Xin Zhilei. Known for her understated elegance and grace, Xin embodies the collection’s timeless style, redefining it with a contemporary touch. Set against the whimsical backdrop of the VIVIER OP-TICAL visual, featuring hypnotic optical illusions and spiral vortexes, the campaign exudes sophistication, empowerment, and heartfelt nostalgia, capturing the maison’s unwavering commitment to innovation and craftsmanship.
For those seeking to make a statement, the VIVIER OP-TICAL collection offers a curated selection of Viv’ Choc bags, each a testament to Roger Vivier’s enduring legacy and its ability to seamlessly blend tradition with contemporary trends.
