ICCPP Champions Responsible Innovation at the Global Tobacco and Nicotine Forum

The Global Tobacco and Nicotine Forum (GTNF), held in Athens, Greece from September 24 to 26, 2024, saw ICCPP, a leading force in the global new tobacco industry, once again take center stage. This year’s forum, themed “Advancing Responsible Innovation,” brought together industry elites, public health experts, and government representatives from 56 countries to discuss the future of the industry. ICCPP’s participation, marking its third consecutive year at the forum, was marked by insightful discussions and the sharing of valuable experiences aimed at steering the industry towards a more sustainable and responsible path.

The forum focused on key topics such as Innovation in a Regulated Environment, Industry Innovators, Tackling Societal Concerns Through Technology, Global Regulatory Environment, Meeting Consumer Needs, and Sustainability. These themes align perfectly with ICCPP’s long-term vision, emphasizing the importance of innovation, responsible practices, and addressing societal concerns through technology.

In line with this vision, ICCPP reiterated its commitment to compliance and continuous innovation through technology, highlighting its focus on three critical areas: product innovation, technology innovation, and brand innovation. The organization’s core principle of “user first, experience prioritized” guides its development of new technologies, products, and processes. This focus is exemplified by ICCPP’s recent launch of an innovative product with a detachable battery for the European market. This product not only meets the practical needs of users by extending the device’s lifespan and promoting resource recycling but also addresses the growing demand for environmentally friendly products, underscoring ICCPP’s commitment to sustainable development.

In the realm of technology innovation, ICCPP has made significant strides in the development of ceramic atomization cores. These cores, a crucial component of electronic vaping products, have seen substantial advancements in terms of e-liquid capacity, device wattage, stability, and safety. ICCPP’s Gene Tree ceramic mesh core, renowned for its exceptional flavor authenticity, harm reduction features, and enhanced user experience, has garnered significant recognition in the Southeast Asian market.

For brand innovation, ICCPP prioritizes building a meaningful connection between brand values and consumers. The company’s technical and product innovations are strategically designed to achieve brand differentiation, a crucial factor in standing out within a highly competitive market. To cater to diverse markets worldwide, ICCPP collaborates closely with local partners to develop products that comply with local regulations and align with consumer preferences, ensuring brand localization and enhancement of user experience. This approach also contributes to strengthening brand value.

Beyond its focus on product, technology, and brand innovation, ICCPP has also made substantial progress in intelligent production. The company’s self-developed Smart IoT Production Monitoring Platform, powered by cutting-edge digital technologies such as the Internet of Things (IoT), big data, and cloud computing, continues to enhance its digital management capabilities, leading to reduced production and operational costs.

Driven by technology and guided by innovation, ICCPP remains committed to pushing boundaries and achieving continued success. The company leverages its years of experience in advanced atomization technology to drive product innovation, technological reform, intelligent manufacturing, and sustainable practices.

In conclusion, ICCPP’s unwavering dedication to advancing responsible innovation is evident in its pursuit of cutting-edge technology and its commitment to sustainability. Through the development of innovative solutions and fostering collaboration within the industry, ICCPP strives to be a leading representative of an industry that values both progress and responsibility.

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