Ryan Reynolds, known for his comedic roles in movies like ‘Deadpool,’ is adding another feather to his cap. The actor, who is the chief creative officer of the marketing company Maximum Effort, is set to see his company go public in 2025. This move further solidifies Reynolds’ success in the business world, mirroring his popularity on the silver screen.
Maximum Effort, co-founded by Reynolds and George Dewey in 2018, is owned by MNTN, a connected TV advertising company. The company is renowned for its viral ads, particularly those promoting ‘Deadpool’ and other ventures associated with Reynolds. MNTN acquired Maximum Effort in 2021 and is now eyeing a 2025 IPO with Morgan Stanley leading the charge. This move comes after a successful Series D funding round in 2021, led by BlackRock and Fidelity Management.
The success of Maximum Effort is undeniable, evident in the viral marketing campaigns they have produced for companies like Aviation Gin and Mint Mobile, both linked to Reynolds. Notably, they also created a well-received ad for Match.com, featuring Satan and marking the debut of Taylor Swift’s re-recording of the hit song ‘Love Story.’
Reynolds himself has expressed his enthusiasm for the marketing world, emphasizing the fun and growth that Maximum Effort has experienced. He believes the partnership with MNTN will create a synergistic effect, expanding their reach and impact within the connected TV advertising landscape.
Beyond Maximum Effort, Reynolds has amassed a portfolio of successful ventures outside of acting. He was a co-owner of Mint Mobile, which was sold to T-Mobile US for a hefty $1.35 billion. He also held a stake in Aviation Gin, later sold to Diageo plc for $610 million in 2020. He further owns a stake in soccer team Wrexham AFC, a stake in Mexican soccer team Necaxa, and a stake in a Liberty Media Corporation Formula 1 racing team. Reynolds’ involvement in the Ottawa Senators NHL team, though ultimately not a purchase, highlights his interest in sports ventures.
While the specifics of Reynolds’ ownership in MNTN remain unknown, the company’s IPO is likely fueled by the success of Maximum Effort in recent years. This public offering could further illustrate the actor’s entrepreneurial success beyond his acting career. This move positions Reynolds as a multi-faceted figure, proving his skills extend beyond the world of entertainment and into the realm of business.
