In a bold move to promote its UPI payments, Flipkart launched a campaign in Bengaluru offering auto-rickshaw rides for just Re 1 during peak traffic hours. The campaign, aptly named ‘Big Billion Days,’ aimed to address two common issues faced by Bangaloreans: the difficulty of finding auto-rickshaws during peak hours and the inconvenience of drivers preferring cash over digital payments.
The offer quickly went viral on social media, with netizens expressing disbelief and amusement. Many found the concept more improbable than receiving a reply from their crush, highlighting the difficulty of finding an auto-rickshaw in Bengaluru, especially during peak hours. The campaign also sparked a meme fest on Twitter, with users from across India sharing their reactions.
While some lauded Flipkart’s marketing strategy, others expressed frustration over the lack of similar offers in their cities. Some pointed out the difficulty of finding auto-rickshaws in their own cities, emphasizing the need for similar initiatives elsewhere.
The campaign highlighted the struggles of commuters in Bengaluru, with many sharing their experiences of being rejected by auto-rickshaw drivers or struggling to find a ride during peak hours. This resonated with many, generating further buzz and conversation around Flipkart’s UPI initiative.
The campaign served as a clever marketing tactic for Flipkart, highlighting the ease and convenience of using UPI payments. By addressing a common problem faced by Bangaloreans, Flipkart successfully captured the attention of the city’s residents, generating a significant amount of positive buzz. It remains to be seen whether the campaign will lead to a sustained increase in UPI usage in Bengaluru and whether similar initiatives will be rolled out in other cities across India.
