Qatar has officially launched its ambitious global tourism campaign, “Surprise Yourself,” aiming to position itself as a leading tourist destination and attract a staggering six million visitors by 2030. This initiative marks a significant milestone in Qatar’s commitment to bolstering its presence on the international tourism stage.
The “Surprise Yourself” campaign encourages travelers to uncover the unexpected and unforgettable experiences that Qatar has to offer. Targeting families, couples, and groups of friends, the campaign emphasizes the country’s ability to provide diverse and meaningful experiences. It showcases Qatar’s unique attractions, setting it apart from other destinations. From the tranquil allure of Banana Island to the bustling energy of Souq Waqif, and the adrenaline-pumping thrill of dune bashing, Qatar offers a plethora of options for relaxation and adventure.
The campaign’s core message, “Moments That Stay With You,” encapsulates the emotional connections and lasting memories forged during visits to this remarkable destination. A modern twist is added with a fresh rendition of Bobby Hebb’s iconic song “Sunny” featured prominently in the campaign. It will be launched across ten international markets, utilizing a multi-faceted approach encompassing television, social media, digital channels, press materials, and outdoor advertising.
Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, emphasizes Qatar’s strategic location at the crossroads of East and West. With a six to eight-hour flight from most major cities worldwide, Qatar connects over 177 destinations, including the USA, Europe, Africa, and the Middle East. This accessibility makes Qatar an ideal choice for visitors seeking a stopover destination or a safe, family-friendly holiday filled with year-round sunshine, adventure, and fun.
Qatar boasts a futuristic skyline, luxurious hotels, and pristine beaches along the Arabian Gulf. The country caters to all types of travelers, offering tranquil poolside retreats, exhilarating adventures, and diverse activities, entertainment, and high-end hospitality. Adding to its appeal, Qatar boasts a high safety index, state-of-the-art facilities, an award-winning national airline, and a modern airport. Seamless public transportation and open tourism visa policies ensure a smooth and enjoyable travel experience.
This winter promises an exciting season in Qatar, filled with international sports and cultural celebrations. The highly anticipated return of Formula One will electrify fans, while vibrant activities in the Sealine Desert offer thrilling outdoor experiences. Concerts featuring prominent regional and international artists will add to the festive atmosphere. Additionally, returning events such as the Doha Jewellery and Watches Exhibition and the Qatar International Food Festival are sure to enthrall attendees with their unique offerings.
Looking ahead to 2025, Qatar continues its journey to become one of the world’s most dynamic travel destinations, with major events like the Web Summit and the Arab Cup on the horizon. As Qatar welcomes visitors from around the globe, it is rapidly becoming a must-visit location for unforgettable experiences and cherished memories.
