Louvre Hotels Group (LHG) is making a significant push to expand its footprint in the Middle East and North Africa (MENA) region. The group has announced plans to add 4,000 hotel rooms by 2027, with a particular focus on Saudi Arabia, where they will introduce 1,000 new rooms within the next three years. This ambitious expansion strategy is part of LHG’s broader goal to double its presence in the region and become one of the top five largest hotel operators by 2030.
LHG’s strategy is centered around developing modern, affordable hotels in key business and leisure destinations across the MENA region. The group is positioning itself as a leader in the midscale hotel segment, offering a diverse range of accommodations that cater to both business and leisure travelers. They currently operate hotels in several key locations including Algiers, Amman, Tunis, and Muscat, further demonstrating their regional reach.
Saudi Arabia is a cornerstone of LHG’s expansion plans, with the Kingdom playing a pivotal role in the group’s regional growth strategy. The company’s decision to add more properties in Saudi Arabia is fueled by the success of its existing 16 hotels in the country, which have consistently delivered strong performance, solidifying Saudi Arabia as a key market for LHG’s future development.
This ambitious growth plan reflects LHG’s commitment to supporting the hospitality and tourism sectors in the MENA region. The group’s project pipeline includes both existing and new brands, covering a wide range of upscale and lifestyle hospitality offerings. Key brands involved in this expansion include Royal Tulip Hotels, Golden Tulip Hotels, Kyriad, Tulip Hotels & Residences, and Campanile Hotels, each catering to different traveler preferences.
LHG currently operates 43 hotels in the MENA region, offering a combined total of 8,250 rooms. These properties are spread across several countries, including the UAE, Oman, Saudi Arabia, Qatar, Bahrain, Tunisia, Algeria, Georgia, Jordan, Lebanon, and Egypt. The group’s extensive network ensures it remains a key player in the regional hospitality landscape.
Technology plays a central role in LHG’s offerings, with the group consistently investing in cutting-edge solutions to enhance the guest experience. Their hotels are designed to meet the needs of modern travelers, providing seamless, technology-driven hospitality experiences that align with current market trends.
In addition to its focus on technology, LHG places great emphasis on quality and innovation. The group’s hotels are known for their commitment to delivering exceptional service, ensuring that guests receive the highest standards of comfort and convenience during their stay. This dedication to quality has been a key factor in LHG’s success in the highly competitive MENA hospitality market.
As the group continues to grow, it remains committed to contributing to the region’s economic development. LHG’s expansion plans are aligned with the broader goals of the MENA region, which include boosting tourism and hospitality as key drivers of economic growth. The group’s strategic initiatives are expected to create new opportunities for local communities, further cementing its role as a leader in the industry.
Louvre Hotels Group’s vision for the future is clear: to be at the forefront of hospitality in the MENA region. With its strong project pipeline, focus on quality, and commitment to innovation, LHG is well-positioned to achieve its goal of becoming one of the region’s top hotel operators by 2030.
