Jacober Creative, a Miami Beach-based creative studio, has struck gold twice, securing a second contract with the Town of Palm Beach to handle marketing and public relations for their state-of-the-art superyacht Marina. This success comes on the heels of their #IYKYK campaign earning two prestigious Visit Florida Flagler Awards, a testament to their creative prowess and the power of their marketing strategy.
The Visit Florida Flagler Awards, named after the historical figure Henry Flagler, recognize exceptional tourism marketing efforts within the state. Jacober Creative and the Town of Palm Beach Marina were awarded the 2024 Best of Show for their “If You Know You Know” campaign, and a Bronze Award for their Marina brochure, both utilizing the #IYKYK concept. This clever campaign captures the essence of Palm Beach’s sophisticated quiet luxury, appealing to those who appreciate exclusivity and understated elegance.
“We do it all for the love of design, but let’s be honest – it’s pretty great to see our clients shine because of our work,” said Paul Jacober, owner and Creative Director of Jacober Creative. Known for its oceanfront mansions, pristine beaches, and charming small-town feel, Palm Beach has long been a destination for those in the know. The town’s renovated superyacht Marina embodies this upscale allure, and Jacober Creative has been instrumental in managing its marketing since 2020.
After a competitive RFP process, Palm Beach has once again entrusted Jacober Creative to continue their marketing and PR services for another three years. This marks a significant milestone, as it’s the first time Palm Beach has partnered with an outside agency for these services. “We have been incredibly fortunate to have Jacober Creative onboard these past few years and are excited to have the Marina continue with a second contract with them,” said Carolyn Stone, Palm Beach, Deputy Town Manager, Business Enterprise and Culture.
Jacober Creative’s previous success with the Marina is evident in the three Neptune Marina Marketing Awards they received in 2022 for their first successful rebranding and marketing campaign called “Anchored in the Heart of Palm Beach.” The Marina has generated over $40 million in revenue to date, a remarkable achievement for Palm Beach and a testament to the effectiveness of the facility’s marketing efforts.
Based in Miami Beach, Jacober Creative is a full-service creative studio specializing in brand development, logo design, graphic design, digital marketing, and website and video production. They have a diverse client list including the Wynwood Business Improvement District, the Frost Museum of Science, the Town of Surfside, and the Locust Projects arts incubator.
