BIC is making waves again with the launch of their limited-edition “Hold the Phone” Cases by BIC EZ Reach Lighters. The company has partnered with iconic duo Snoop Dogg and Martha Stewart for this exciting release, drawing inspiration from their signature BIC EZ Reach Lighter designs.
Jeany Mui, marketing director at BIC Flame for Life, expressed the company’s enthusiasm for this new venture, stating that the ‘Hold the Phone’ Cases celebrate the collaboration with Stewart and Snoop. “Building on the success of our previous campaigns and the legendary pair’s undeniable chemistry, we’re thrilled to launch another must-have accessory ahead of the holiday season,” Mui said.
This collaboration isn’t new. BIC first introduced its EZ Reach Lighters’ “Most Borrowed” campaign in early 2014, featuring Willie Nelson, Snoop Dogg, and Martha Stewart. The campaign, which celebrated the lighter’s enduring popularity, was a huge success, generating significant consumer interest and boosting year-over-year sales.
The trio’s partnership continued to flourish, leading to the memorable “Slow Burn Sessions” event in April. Held on 4/20, the cannabis holiday, the event featured the iconic trio for 4 hours and 20 minutes of exclusive content on Bic’s YouTube channel. This provided fans with a unique opportunity to unwind and enjoy three mood-setting segments, each representing a different celebrity and featuring their own distinct style.
Now, fans can bring a piece of their favorite celebrity’s style with them wherever they go. Martha Stewart, in the press release, shared her enthusiasm for the new phone cases, stating, “I keep one of my own BIC EZ Reach Lighter designs in nearly every room of my home, and with the launch of our ‘Hold the Phone’ by Case by BIC EZ Reach Lighters, I can easily bring my favorite lighters with me on-the-go.”
These limited-edition phone cases are available exclusively on BIC’s website starting Friday, October 4th. Each case, priced at $49.99, is compatible with the iPhone 15 and includes two BIC EZ Reach Lighters, designed to match the chosen case.
So, if you’re looking for a unique gift for yourself or a fellow fan of Snoop Dogg and Martha Stewart, be sure to snag one of these stylish and functional phone cases before they’re gone!
