Swatch, a brand synonymous with bold designs and a vibrant spirit, has unveiled a new watch collection, ‘Swatch Break Free,’ paying homage to its rich history and connection to street culture. The collection draws inspiration from the original posters for the ‘Swatch World Breakdance Championship,’ a groundbreaking event held in New York in September 1984. This event, a testament to Swatch’s commitment to sports, art, music, and street culture, was a celebration of freedom and self-expression.
The ‘Swatch Break Free’ collection features designs that are a direct tribute to the unique artwork created by Keith Haring for the championship event. The square cases and dials are adorned with Haring’s distinctive style, featuring bold lines and vibrant colors. These designs are further enhanced by a selection of brightly colored straps, creating a truly eye-catching look. The collection also includes a model showcasing the original poster in a monochromatic palette, offering a more subtle yet equally striking interpretation.
For those seeking a truly unique piece, the collection features a special model that reinterprets the one-of-a-kind watch given to the champion of the original breakdance competition. This limited edition model embodies the magic and legacy of the event, making it a highly desirable collectible.
To further emphasize the connection to the original posters, each watch in the ‘Swatch Break Free’ collection features a subtle yet significant detail. The case back of each model is engraved with a hand-drawn Swatch logo, a direct replica of the logo featured on Haring’s original poster. The watches themselves are not only stylish but also practical, offering a lightweight, comfortable, and waterproof design perfect for daily wear and active lifestyles.
The ‘Swatch Break Free’ collection represents more than just a stylish accessory. It’s a celebration of the brand’s dedication to creativity, self-expression, and the energy of street culture. With its bold designs and compelling connection to a historic event, the collection offers a unique opportunity to own a piece of Swatch’s vibrant history and embrace the spirit of freedom and individuality that has always been at the heart of the brand.
For more information and to explore the entire ‘Swatch Break Free’ collection, visit the Swatch website at https://www.swatch.com/ or contact Swatch Group Japan at 0570-004-007.
