Vietnam is turning its attention to agritourism and ecotourism as a key strategy for boosting its tourism sector. The country is leveraging its rich agricultural heritage and breathtaking natural landscapes to create a unique and sustainable tourism experience. With its deep-rooted agricultural traditions, Vietnam offers visitors a chance to immerse themselves in the vibrant rural culture and heritage.
The country’s lush green farmlands and villages, known for their centuries-old crafts, hold immense potential for tourism. However, the path to success isn’t without its challenges. The lack of structured development plans and clear methodologies for promoting agritourism and ecotourism poses a significant hurdle. While private initiatives have emerged, they often struggle with insufficient infrastructure and professional resources.
To overcome these challenges and position itself as a regional leader in agritourism and ecotourism, Vietnam is taking a multi-pronged approach. Local governments are revisiting their current tourism strategies with a focus on modernizing the countryside while fostering agritourism and ecotourism. Strengthening connections between local destinations and neighboring provinces is a key priority.
Moreover, Vietnam is developing tourism experiences that are tailored to the distinct landscapes and agricultural practices of different regions. Creating showrooms where tourists can experience local agricultural products and traditional crafts is another crucial step. To truly succeed, these initiatives must focus on preserving and enhancing traditional farming and crafting techniques, ensuring that visitors are truly immersed in the authentic cultural experience.
Recognizing the potential of this new tourism direction, the Ministry of Agriculture and Rural Development has already approved 20 pilot models for agricultural and rural tourism, with full implementation planned by 2025. Local authorities are also working hard to diversify rural tourism offerings, catering to the evolving expectations of both domestic and international travelers. Beyond traditional tours, more immersive experiences are being designed to provide visitors with an authentic taste of Vietnam’s vibrant rural culture and heritage.
