Get ready for an exciting journey into the heart of adventure travel! The 2024 Adventure Travel World Summit (ATWS), taking place from October 7 to 10 in vibrant Panama City, Panama, is set to be a game-changer for the industry. This prestigious event gathers over 800 passionate professionals, including tour operators, adventure travel writers, influencers, tourism boards, gear partners, and industry collaborators, all united by a shared love for exploration and the thrill of the unknown.
This year marks the 20th anniversary of the ATWS, making it an especially momentous occasion. The summit will be a melting pot of knowledge, inspiration, and networking. Expect thought-provoking keynote addresses, engaging panel discussions, and opportunities to connect with industry leaders from around the globe. The event will also feature a Destination Marketplace, where buyers and suppliers can collaborate and forge new partnerships. For those seeking a taste of Panama’s adventure offerings, the optional “Day of Adventure” provides a chance to experience the region’s beauty firsthand.
But the ATWS is more than just an event – it’s a movement. It emphasizes the power of community and the collective pursuit of adventure. Experts from leading research firms, like Euromonitor, Amadeus, and Mastercard, will be leading discussions on consumer trends and the evolving travel landscape. They will shed light on how technology is shaping travel experiences, the role of sustainability in consumer choices, and strategies for destinations and operators to capitalize on the growing global travel market.
Panama City itself is a testament to resilience and growth. While the city faced challenges during the COVID-19 pandemic, its tourism industry has bounced back with remarkable strength. In 2022, Panama City welcomed 1.95 million international visitors, and in 2023, that number soared to an impressive 2.5 million. This upswing reflects the city’s vibrant culture, stunning landscapes, and rich history, which continue to attract travelers from around the world.
The ATWS in Panama City offers a unique opportunity to connect with a global community of adventure travel enthusiasts. It’s a chance to learn, share ideas, and be inspired by the stories and experiences of those who are shaping the future of adventure tourism. So, mark your calendars, pack your bags, and get ready to embark on an unforgettable journey at the 2024 Adventure Travel World Summit in Panama City. The adventure awaits!
