The autumn air is filled with the promise of captivating scents as Salon de Parfum 2024 returns to Isetan Shinjuku, bringing a sensory celebration of fragrance from October 16th to 21st. This year’s event, guided by the theme of ‘instinct,’ invites attendees to explore the power of fragrance in revealing new facets of themselves and envisioning their future selves.
Nanami Yamazaki, Isetan’s fragrance buyer, enthuses, “We’ve meticulously curated a collection of brands, each with its own unique personality, alongside a variety of immersive experiences that will allow you to discover your perfect fragrance. We’re thrilled to introduce several Japanese debuts, including INDULT PARIS, VENEZIA 1920, TOBB PARFUM, FAM PARFUM, LES INDEMODABLES, and WHAT WE DO IS SECRET. Even established brands are offering special lines and items exclusively available at Salon de Parfum 2024. And don’t forget to explore the participating brands on every floor of Isetan – you never know what olfactory treasures you might find!”
Salon de Parfum 2024 goes beyond the usual shopping experience, offering a wealth of engaging workshops and seminars, expanding upon last year’s offerings. Through these interactive sessions, you can delve deeper into the world of fragrance, gaining valuable insights and discovering new ways to express your unique personality through scent.
The event features an impressive roster of brands, with 23 making their debut in Japan alongside established favorites. International brands grace the main floor with a presence from Guerlain, the highly anticipated pre-launch of Van Cleef & Arpels, Jo Malone London, Frederic Malle, and the Taiwanese niche fragrance house P.Seven Tea Perfume. Domestically, Parfums Satori, Kohshi, and La Nuit Parfum are among the many brands showcasing their exceptional creations.
Beyond the main event space, a series of informative seminars will be held at Isetan Kaikan, providing a deeper understanding of the artistry of fragrance. These invaluable sessions, featuring some of the world’s leading perfumers, are a must-attend for fragrance enthusiasts seeking a deeper immersion into the world of scent.
Salon de Parfum 2024 invites you to discover the intuitive power of fragrance, a language that speaks directly to your senses. Embark on a journey of self-discovery through the captivating world of scent, allowing the evocative power of fragrance to awaken your inner instincts.
Information
Salon de Parfum 2024
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Dates:
October 16th (Wed) – 21st (Mon), 2024, concluding at 6pm on the final day. October 16th is a special invitation day for M.I. Card members.*
Location:
Isetan Shinjuku, Main Building 6th Floor, Event Space and other locations.*
Website:
[https://meeco.mistore.jp/contents/magazine/salondeparfum/](https://meeco.mistore.jp/contents/magazine/salondeparfum/)Salon de Parfum 2024 @ISETAN MEN’S
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Dates:
October 16th (Wed) – 29th (Tue), 2024*
Location:
Isetan Shinjuku, Men’s Building 1st Floor, Cosmetics Promotion*
