Get ready to ‘Play in Style’ with GU’s latest collaboration! The Japanese fashion giant has teamed up with ROKH, a brand established by renowned Korean designer Rok Hwang, for a collection that embodies playful elegance.
ROKH, which began in 2016 and has been showcasing its collections in Paris since Fall/Winter 2019, is known for its distinctive approach to design. The brand masterfully blends classic forms with innovative twists, like shifted shoulders and reversed back seams, creating a unique and captivating aesthetic.
This exciting partnership with GU focuses on women’s wear, delivering 16 captivating designs. Expect a mix of essential pieces like outerwear, knitwear, and pants, each infused with ROKH’s signature detail-oriented touch, allowing you to create versatile and fun layered looks.
To celebrate the collaboration, a special pop-up event will take place from October 12th to 13th at Omotesando Hills Space O. Attendees will be treated to exclusive gifts, including limited-edition illustrated stickers by artist CHIHIRO YOSHII (first 1,000 visitors per day, one sticker per person).
For those who visit the pop-up and share photos of themselves trying on the collaboration pieces with the hashtags #GUrokh or #GUコラボ, a special offer awaits! Get a customizable keyholder featuring a selection of acrylic charms (limited to 1,500 visitors per day, one per person, while supplies last).
Mark your calendars! The full collection will be available at GU stores nationwide and online starting October 18th. With prices ranging from ¥1,990 to ¥9,990, this collaboration offers a unique opportunity to add ROKH’s sophisticated touch to your wardrobe.
Here are the key details:
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Pop-up Event:
October 12th (Sat) – 13th (Sun), 11:00 AM – 8:00 PM (Last entry 7:30 PM)*
Location:
Omotesando Hills Space O (3F, Omotesando Hills Main Building, Jingumae, Shibuya-ku)*
GU × ROKH Collection Launch:
October 18th (Fri) at GU stores nationwide and online.*
Number of Styles:
16 women’s styles*
Price Range:
¥1,990 – ¥9,990*
Sizes:
XS-3XL (XS, XXL, 3XL online only). Fur coats available in size M. Shoes available in sizes XS-XXL (XS, XXL online only)Don’t miss out on this stylish collaboration! Visit the official GU website for more information and get ready to ‘Play in Style’ with GU x ROKH.
