The Philippines and South Korea have taken a significant step towards strengthening their tourism ties by signing a new cooperation agreement for the period of 2024-2029. This agreement, formalized during South Korean President Yoon Suk-yeol’s first state visit to the Philippines, aims to bolster tourism development and safety through joint initiatives.
The agreement, a continuation of the bilateral tourism cooperation established in 2006, was signed by Tourism Secretary Christina Garcia Frasco of the Philippines and South Korean Minister of Culture, Sports, and Tourism Yu In-chon on October 7, 2024, at Malacañan Palace. The ceremony was witnessed by Philippine President Ferdinand R. Marcos Jr. and President Yoon Suk-yeol.
Under the agreement, both nations have pledged to exchange tourism professionals, share vital information on tourism development, and work together to strengthen tourism safety measures. Collaborative marketing initiatives are also part of the plan, with the goal of attracting more tourists from each other’s countries.
To facilitate the implementation of the agreement and ensure its success, a Joint Working Group will be established. This group will play a crucial role in discussing and enforcing the program’s objectives.
The significance of this agreement cannot be overstated, considering South Korea’s prominent position as a key partner in Philippine tourism. As of October 7, 2024, South Korean tourists accounted for a remarkable 27.16 percent of total foreign arrivals in the Philippines, with a total of 1,230,858 visitors.
Tourism Secretary Frasco emphasized the renewed agreement’s focus on sustainability, green technology, and the development of emerging tourist destinations across the Philippines. This commitment to sustainable tourism practices underscores the shared vision of both countries for responsible and environmentally conscious tourism.
This new agreement signifies a strong commitment from both nations to further enhance the existing tourism partnership. By working together, the Philippines and South Korea aim to unlock new opportunities for growth in the tourism sector, leading to increased visitor numbers, economic benefits, and a shared appreciation of each other’s rich cultural heritage.
