Live Nation Entertainment’s Ticketmaster is diving deeper into the world of digital ticketing by teaming up with Apple. The company announced its support for the ‘richer event tickets’ feature within Apple Wallet, which debuted with iOS 18. This collaboration aims to provide iPhone users with a more comprehensive and user-friendly ticketing experience.
In a blog post, Ticketmaster declared that it’s the first ticketing company to embrace this enhanced ticket experience in Apple Wallet. The updated feature packs a punch of valuable information directly on the user’s ticket, including:
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Venue Map:
No more getting lost! Easily navigate to your seat.*
Parking Details:
Plan your arrival and avoid the hassle of finding parking.*
Apple Music Playlists:
Set the mood before the event with curated playlists specifically tailored to the event.*
Weather Forecasts:
Stay ahead of the game by checking the predicted weather conditions for the event day.*
Real-time Location Sharing:
Stay connected with friends and family and ensure you don’t miss the action.Ticketmaster President, Mark Yovich, expressed his excitement about the partnership, stating that it will bring fans closer to the action. The new feature is set to launch later this month at the Los Angeles Football Club (LAFC) home game at BMO Stadium. iPhone users running iOS 18.0 or later can access these detailed tickets via the Ticketmaster or LAFC apps. The company also plans to extend this feature to Miami HEAT tickets and other events throughout 2025.
This news comes at a pivotal time for Ticketmaster, as it has faced recent controversies over its dynamic pricing strategy and antitrust lawsuits. Earlier this year, the company faced backlash for significantly increasing ticket prices for the Oasis reunion tour, sparking widespread criticism. Additionally, the Department of Justice filed an antitrust lawsuit against Live Nation Entertainment, Ticketmaster’s parent company, challenging its market dominance. This lawsuit is part of the Biden administration’s broader efforts to combat monopolistic practices across various industries.
By collaborating with Apple and introducing these enhanced ticketing features, Ticketmaster aims to address some of the concerns surrounding its business practices while offering a more convenient and informative experience for users. This move could be seen as a strategic move to enhance its image and regain consumer trust amidst growing concerns about its pricing strategies and market dominance.
