A clever discount combo offered by BigBasket, a popular online grocery platform, has sparked a lively online discussion. The combo, featuring a packet of Whisper sanitary napkins and a tub of Kwality Walls vanilla ice cream, was highlighted by a social media user named Amirtha Murugesan. She applauded the marketing strategy, writing, “Well played @bigbasket_com.”
The post quickly gained traction, with many users echoing Murugesan’s sentiment. “What a mastermind marketing plan it is!” one user exclaimed, while another commented, “This combo pack is the e-commerce version of ‘I feel you girl [sic]’.”
The combo’s appeal lies in its understanding of the common challenges women face during menstruation, such as mood swings, pain, and discomfort. The combination of ice cream, known for its mood-boosting properties, and sanitary napkins caters to these needs, offering a practical and comforting solution.
Several users shared their humorous takes on the combo. One user joked, “Yr icecream choclate flavour ki nikalo iss offer mai,” while another added, “Oh man, this combo has unbeatable problem solving capability [sic].”
One Twitter user’s comment went viral, saying, “Born to be boyfriend forced to be product manager.” Another user chimed in with, “This is a category manager who understands women [sic].” These comments highlight the combo’s relatability and its ability to resonate with a wide audience.
BigBasket responded to the growing attention, acknowledging the user’s feedback and expressing their commitment to customer satisfaction. “Thank you for choosing our shopping platform! If you experienced any dissatisfaction, please let us know. We’re here to help you and improve your experience,” they stated in a reply to Murugesan’s post.
In a separate comment, BigBasket apologized for any inconvenience caused and requested further details to address the issue. This response demonstrates the platform’s willingness to listen to customer feedback and strive for continuous improvement.
The BigBasket ice cream and sanitary napkin combo has become a topic of conversation online, showcasing the power of creative marketing and its ability to spark engaging discussions. The combo’s success highlights the importance of understanding consumer needs and offering solutions that address their pain points.
