Launched in 2006, The Row, the luxury brand co-founded by designers Mary-Kate and Ashley Olsen, has created a handbag sensation with its ‘Margot’ tote. This timeless and elegant bag has become a signature piece for the brand, garnering immense popularity and selling out quickly. Its allure has attracted a star-studded clientele, including Kendall Jenner, Zoë Kravitz, BLACKPINK’s Rosé, Elle Fanning, Rosie Huntington-Whiteley, and Jennifer Lawrence, further cementing its status as a coveted icon.
The ‘Margot’ bag, a testament to the enduring appeal of quality and beauty, stands out for its unassuming elegance. It exudes sophistication without relying on bold logos or branding. Since its debut, it has been reimagined in diverse colors and materials, becoming the face of The Row’s accessories line. Currently, The Row’s official website offers the ‘Margot’ in five sizes – 10, 12, 15, and 17 inches, as well as a horizontal ‘EW’ variation. Materials range from luxurious suede and smooth leather to a combination of canvas and leather, offering a spectrum of options for diverse preferences. The color palette is equally rich, featuring shades like black, mocha, cuier, cognac, marine, orange, and ivory. Exclusive designs are also available at select international retailers and flagship stores in London, Los Angeles, and New York. These unique pieces, resembling art objects in their quiet strength, add a touch of artistry to the brand’s offering.
The ‘Margot’ bag embodies a philosophy of understated luxury, reflecting The Row’s commitment to timeless design and exquisite craftsmanship. The Olsen sisters have repeatedly emphasized their desire to create pieces that speak for themselves, without the need for excessive branding or loud embellishments. In an interview with British Vogue, Mary-Kate Olsen eloquently stated their vision: “We wanted to see if something beautifully crafted, with the finest materials and a perfect fit, could sell without a logo or brand name. And it turned out we were right.”
The ‘Margot’ bag has struck a chord with consumers seeking a piece that seamlessly blends practicality with a touch of luxury. “The Row’s ‘Margot’ bag perfectly caters to the customer’s desire for a special everyday item, and it has exceeded expectations in terms of success,” says Libby Page, Market Director at online luxury retailer Net-a-Porter. The ‘Margot’s’ popularity is evident in the frequent use of labels like “Trending Item”, “Low Stock”, and “Sold Out” across the website. Heather Gramston, Senior Buyer for Menswear and Womenswear at Browns, a renowned London-based multi-brand store, echoes this sentiment. “Our customers are looking for thoughtfully made accessories, and bags are an investment piece that instantly elevates a look and allows for a fresh start,” she says.
The unwavering demand for the ‘Margot’ has even led some clients to seek out resale options. While the specific styles available vary from site to site, eBay reports a staggering 380% increase in interest in the ‘Margot’ bag, indicating its continued momentum.
The Olsen sisters’ success lies in their unwavering commitment to listening to their customer base and delivering precisely what they seek. Mary-Kate Olsen explains their approach: “It’s truly fortunate to be able to create with such a close connection to the women who wear The Row. They really guide our direction each season. We have a specific customer in mind and design for her. We understand her lifestyle, her travels, and her everyday movements.” This unwavering dedication to their customer’s needs is reflected in the refined design of the ‘Margot’ bag, a true embodiment of their passion for creating timeless and enduring pieces.