Accor, a leading force in the hospitality industry, is redefining the travel experience for both business and next-generation travelers. The company’s focus on innovative digital experiences and unwavering commitment to sustainability is creating a unique appeal for discerning guests.
At the heart of Accor’s strategy is its lifestyle loyalty platform, ALL – Accor Live Limitless. This platform offers exclusive events and experiences designed to resonate with the evolving interests of travelers, particularly in China. Members have enjoyed extraordinary opportunities, from attending the French Open at Roland Garros and witnessing a Paris Saint-Germain FC game from pitchside, to gaining exclusive access to the Paris 2024 Olympic & Paralympic Games. Other special events have included the Montreux Jazz Festival, winery tours across Ningxia and Xi’an, and luxurious travel experiences to destinations such as the Maldives, Bali, Singapore, and Australia.
To further connect with Chinese consumers, Accor has strategically expanded its digital presence by partnering with Douyin, China’s widely popular social media platform. This collaboration aims to engage consumers more effectively and showcase the trendsetting lifestyle experiences available through Accor Live Limitless.
Beyond enhancing the traveler experience, Accor Greater China is making significant strides in sustainability. The company has achieved Green Hotel Certification for all its properties in collaboration with the China Hospitality Association (CHA). Accor’s commitment to reducing its environmental impact is evident in various initiatives. One key focus is the reduction of food waste. By transitioning from traditional buffets to made-to-order menus with AI tracking, Accor has successfully reduced food waste in its Chinese hotels by an impressive 50-60%. The company is also streamlining restaurant offerings to enhance both the sustainability and efficiency of its food and beverage operations.
Accor is actively working to reduce water and energy consumption and eliminate single-use plastics. The company has removed 57 types of single-use plastics from its hotels and introduced eco-friendly kitchen and restaurant products, including a biodegradable solution for bathroom amenities.
Recognizing that true progress requires collaboration, Accor has partnered with Jin Jiang Hotels to establish ESG benchmarks for the hospitality industry. Furthermore, in collaboration with Trip.com, Accor offers travelers the option to book reduced-carbon stays at its properties across Greater China. Accor, Trip.com, and McKinsey have also published a white paper titled “The Path Towards Eco-friendly Travel in China,” promoting a more sustainable future for the country.
Through these initiatives, Accor is not only meeting the needs of business and next-generation travelers but also leading the way in sustainable hospitality practices. The company’s dedication to innovation and sustainability positions it at the forefront of the evolving travel landscape.
