Forget about a post-Paris Fashion Week respite – the art world is calling, and it’s calling for chic. Frieze Art Fair in London’s Regent Park has become the fifth unofficial destination of the spring/summer season, a haven not only for global collectors and gallerists but for fashionphiles who see dressing for art as the ultimate statement.
Gone are the days of relaxed, post-travel downtime. Today, Frieze demands a different kind of energy – an energy that blends the thrill of acquiring blue-chip art with the satisfaction of showcasing sartorial savvy. As I navigated the vast tents of Frieze over the weekend, I was as captivated by the art fair’s obsession with the Hermès Kelly as I was by Benedikte Bjerre’s flock of 125 bouncing helium penguins. Similarly, the gallerists’ preference for the bulky, colourful Hoka One One trainer felt just as intriguing as the Memphis artist Nathalie Du Pasquier’s vibrant paintings.
If you’re looking for the true epitome of style within the art world, look no further than London gallerist Rose Easton’s booth. It’s a hub of creative energy and a hotbed of the latest fashion trends.
Frieze is a fascinating collision of collectors and creatives, resulting in a unique mix of stealth wealth and eclectic dressing. It’s a place where bold fashion statements meet the quiet luxury of high-end art collecting.
Street-style photographer Will Wright was on the ground, capturing the coolest individuals who graced the fair with their presence. His lens showcased the diversity of fashion choices, from the effortlessly chic to the daringly avant-garde, proving that Frieze is not just about art – it’s a celebration of individual style, a testament to the power of fashion to express oneself in a world brimming with creative expression.