Caribbean Tourism Organization and Tourism HR Canada Join Forces to Elevate Tourism Workforce
In a significant move to bolster the tourism industry in both the Caribbean and Canada, the Caribbean Tourism Organization (CTO) and Tourism HR Canada have signed a revolutionary memorandum of understanding (MOU). This partnership, unveiled at the Tourism Labor Market Forum in Ottawa, Canada, marks a new era of collaboration aimed at fostering a skilled and sustainable tourism workforce across both regions.
The MOU underscores the strong tourism ties between the Caribbean and Canada and reflects a shared commitment to ensuring their respective tourism industries can attract and retain qualified talent. Both organizations are dedicated to promoting the competitiveness and growth of tourism, recognizing the critical role that a capable workforce plays in driving success within the industry.
Key Initiatives of the Partnership
The collaboration encompasses several key initiatives designed to enhance workforce development and knowledge sharing:
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Information Sharing:
Building on years of cooperation, both organizations will continue to share labor market data and insights on topics of mutual interest. This includes extending invitations to participate in events and special committees, fostering a collaborative learning environment.*
Capacity Building and Skills Transfer:
The partnership prioritizes enhancing workforce skills and knowledge through joint training and knowledge-sharing initiatives. By adopting best practices and leveraging each other’s expertise, the goal is to develop and sustain strong tourism workforces in both regions.*
Leveraging Resources:
CTO will adapt Tourism HR Canada’s tourism competency library for Caribbean use, while utilizing Tourism HR Canada’s Emerit certification credentials as inspiration for similar tools for the Caribbean market. The partnership also includes the adaptation and sharing of proprietary training programs, with Canadian content being used in the Caribbean and vice versa, ensuring knowledge exchange and mutual benefit.*
Developing a New Technology Platform:
A new platform will be created to manage and host the tourism competency library, providing easy access to essential tools and resources for workforce development. This platform will serve as a centralized hub for knowledge sharing and training resources, simplifying access and promoting effective workforce development.*
International Benchmarking and Collaboration:
Both organizations will work together to continuously improve their programs and services, ensuring that their tourism workforces remain competitive on a global scale. Through ongoing collaboration and benchmarking, the partnership aims to stay ahead of industry trends and ensure that workforce development initiatives remain relevant and effective.Promoting the Value of the Partnership
The collaboration will emphasize the importance and benefits of their working relationship to advance tourism workforce development. By showcasing the positive impact of the partnership, they aim to inspire other organizations to embrace similar collaborations and contribute to the growth and sustainability of the global tourism sector.
