In a recent development highlighting the growing influence of audiobooks, tech mogul Elon Musk has shown his support for Spotify’s progress in this burgeoning sector. Musk, known for his ventures in electric vehicles and space exploration, took notice of Spotify’s recent announcement regarding the platform’s audiobook feature, a service introduced a year ago for premium users.
Spotify CEO Daniel Ek, in a post on X (formerly Twitter), revealed that the platform has paid out hundreds of millions of dollars to publishers and doubled its audiobook catalog. “Our catalog has doubled to 300,000 titles. We know that our listeners are loving bestsellers, but they are also very excited to be discovering backlist titles too,” Ek shared.
The announcement highlights the popularity of audiobooks among Spotify’s user base. Ek also highlighted that over 58% of audiobook listeners are aged between 18 and 34, signifying a growing interest in this format among younger generations. Notably, Spotify has also expanded its audiobook service to non-English markets, including France, Belgium, the Netherlands, and Luxembourg, further demonstrating the global appeal of this format.
Musk’s response to Ek’s update was a succinct “Cool,” signaling his approval of Spotify’s progress in the audiobook space. This seemingly simple response carries weight, considering Musk’s significant influence in the tech world.
Spotify’s recent growth in audiobooks comes as the company reported a 20% year-over-year increase in revenue for the fiscal second quarter of 2024, reaching $4.099 billion. While this figure fell short of analyst forecasts, it demonstrates the company’s continued financial strength. Additionally, Spotify has broadened its offerings beyond music streaming, expanding its music video feature to 85 additional markets and introducing new features such as Countdown Pages, Clips, and Artist Profiles. This focus on expanding its platform and providing diverse content caters to a wider audience and reinforces Spotify’s position as a leading audio entertainment platform.
With a total of 626 million Monthly Active Users (MAUs), a 14% increase year-over-year, and 246 million Premium subscribers, Spotify is demonstrating strong growth across its various services. This trajectory suggests that Spotify’s commitment to audiobooks is a strategic move aimed at capturing a larger share of the growing audiobook market. Musk’s acknowledgment of Spotify’s success in audiobooks adds further weight to the growing importance of this format in the future of audio entertainment.
