## Birla Carbon Revs Up Carbon Black Industry with New Asia Post Treatment Plant in India
Birla Carbon, a global leader in high-quality carbon-based solutions, has taken a bold step forward in its innovation journey by inaugurating its first Asia Post Treatment (APT) Plant in India. This state-of-the-art facility, located at the Patalganga unit in Maharashtra, is poised to revolutionize the carbon black industry with its cutting-edge treatment technology.
This brownfield initiative is a testament to Birla Carbon’s commitment to meeting the growing demand for high-performance carbon black grades, particularly in key industries like coatings and inks. Equipped with the latest technology, the APT plant promises unparalleled levels of flexibility, efficiency, and precision, setting a new benchmark for quality and performance in the industry.
Rajeev Sonthalia, Director of Birla Carbon, highlighted the significance of the launch, stating, “The launch of the Asia Post-Treatment Plant at Patalganga marks a significant milestone in Birla Carbon’s journey toward creating and deploying cutting-edge technology solutions for our customers. Asia is an emerging market for the carbon black industry and the strategic location of this plant will encourage innovation with our partners.”
He further emphasized the plant’s ability to leverage Birla Carbon’s global reactor capabilities, operating at peak efficiency and yield. “The precision in the manufacturing technology ensures that our products meet the highest standards of quality and performance, catering to the specific needs of our diverse customers, both regionally and globally. And by doing so, we enrich the lives of our consumers and inspire trust with our partners,” Sonthalia added.
The APT facility’s advanced technology ensures precise control over reaction times, enabling the production of ultra-high-performance grades tailored to meet specific customer requirements. This precision allows Birla Carbon to deliver products that adhere to stringent clean product standards, setting them apart from traditional offerings and cementing their position as a market leader in sustainable, high-quality solutions.
John Loudermilk, President and Chief Executive Officer of Birla Carbon, echoed the sentiment of commitment to innovation and sustainability. “The launch of our Asia Post Treatment Plant reflects our long-term commitment towards the industry and the businesses we serve. This facility enables us to support our customers more effectively while reinforcing Birla Carbon’s position as a thought leader in developing sustainable, high-performance carbon-based solutions for the future,” he said.
Loudermilk further emphasized the facility’s role in meeting global demand in high-growth sectors and leading the carbon black industry towards greater sustainability and efficiency. “By prioritizing innovation and sustainability in every aspect of our operations, we are not just responding to current needs; we are anticipating future demand and setting new standards for quality, reliability, and environmental responsibility. Thus living our purpose to ‘Share the Strength’,” he concluded.
Beyond its wide range of applications, including packaging inks and automotive and industrial coatings, the APT facility is strategically positioned to tap into niche markets like toys and tool coatings, where the demand for low PAH products is rapidly increasing. Located in Patalganga, India, the plant boasts key advantages such as proximity to emerging Asian markets. It also serves as a vital backup to Birla Carbon’s North Bend facility in the USA.
About Birla Carbon
Birla Carbon is a leading global supplier of carbon-based solutions, a flagship business of the Aditya Birla Group, a prominent Indian multinational conglomerate. The company is dedicated to providing innovative and sustainable carbon black solutions that enhance the performance of various products, including paints and coatings, inks and toners, plastics, adhesives, sealants, textile fibers, mechanical rubber goods, tires, energy systems, carbon nanotubes, and sustainable carbonaceous materials.
With a presence in 14 countries and 17 manufacturing facilities, Birla Carbon boasts three cutting-edge technology centers in Marietta (USA), Taloja (India), and Sambreville, Belgium, showcasing its commitment to industry-leading innovation. The company’s sustainability strategy, ‘Share the Future,’ emphasizes employee safety, environmental stewardship, efficient use of carbon sources, and responsible social and ethical operations.
For more information, visit [https://www.birlacarbon.com](https://www.birlacarbon.com) or follow Birla Carbon on LinkedIn, Twitter, Facebook, or Instagram.